Fri.Dec 07, 2018

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11-Time World Surf Champion’s Surfboard Brand Adopts Headless Commerce Into Global Strategy

BigCommerce

In the early 2000’s Bert Berger, was living in Western Australia, spending most of his days cruising along the coast…

eCommerce 280
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The Retail Reinvention: Goodbye Apocalypse, Hello Opportunity

RTP blog

By Jamus Driscoll, Moltin We’ve all read the “retail apocalypse” headlines about the imminent end of in-store shopping, and it’s easy to accept the demise of brick-and-mortar retail at the hand of e-Commerce as a fait accompli. However, the industry has shown that this couldn’t be further from the case. The shifting retail landscape is instead bringing new opportunities for brands, allowing them to change the way consumers interact with them.

eCommerce 150
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More than Half of All Americans Dream of Starting a Side Hustle to Quit Their Day Jobs

Bootstrapping Ecommerce

The office worker daydreaming about pursuing a side hustle is a cliche for a reason: It’s true. Americans long to do something they love for a living, as found in a recent national poll. The post More than Half of All Americans Dream of Starting a Side Hustle to Quit Their Day Jobs appeared first on Bootstrapping Ecommerce.

eCommerce 118
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If facts were interesting, PBS would be HBO.

Talkoot

IN HIS BOOK “I IS AN OTHER,” METAPHOR EXPERT JAMES GEARY EXPLAINS WHY AND HOW OUR BRAINS MAKE MEANING USING METAPHORS, NOT FACTS. I have a vague recollection of studying the basic principles of metaphor in high school. Discussing the metaphorical language of Western literature’s heaviest hitters in a windowless classroom, fluorescent lights buzzing overhead.

Books 84
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Employee Spotlight: The Art of Selling with BDR Manager – Rob Beedle

FastSpring

FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! Q: What is your role at FastSpring? A: I’m a Business Development Representative Manager. My role is training, managing, and coaching a team of pre-sale specialists to build meaningful partnerships with awesome businesses!

Arts 64
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5 Keys for Re-Engaging Holiday Shoppers In 2019

Kibo

So far, the holiday season is exceeding expectations, with overall retail spending on […]. The post 5 Keys for Re-Engaging Holiday Shoppers In 2019 appeared first on The Omni Channel.

Channel 63

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What Will Shape Google & Facebook Retail Advertising In 2019?

CPC Strategy

Last year, we asked the experts to predict what changes on the horizon would impact Google & Facebook advertisers in 2018. Their predictions. > Read More. The post What Will Shape Google & Facebook Retail Advertising In 2019? appeared first on Retail Performance Marketing Blog - CPC Strategy.

Retail 62
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Ecommerce Affiliate Marketing: The Ultimate Guide

eCommerce CEO

Ecommerce marketing involves testing, tweaking, and making sure your message entices customers to act, all while being ROI-positive. Starting an ecommerce business isn’t easy, and one relatively untapped digital marketing channel at your disposal is affiliate marketing. Whether you’re just dipping your toe into the affiliate marketing stream or you’re ready to take the full plunge and live up to your ecommerce revenue potential, this guide is for you.

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Tackling Hate in Social Media Communities

ChannelAdvisor

You’re a savvy seller. You know that social media is an important part of any seller’s marketing strategy, and you’ve researched how to get started and how to avoid some of the pitfalls and mishaps that dot the landscape. You know it can be more than click rates and ad spend: it can be personal interactions that build loyalty and drive engagement.

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The 80/20 of eCommerce Copywriting

eCommerceFuel

Arman Assadi has worked on copywriting projects for well-known entrepreneurs such as Neil Patel, Timothy Sykes, and others. He also has experience running a 7-figure eCommerce store, so I asked him to come on to talk about the 80/20 of eCommerce copywriting. We also discuss how to work more productively by understanding your brain type, as well as differences among crowdfunding platforms.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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3 Things You DON’T Want In Catalog Management Software

ItemMaster

A decent number of today’s consumers shop online rather than in a store’s physical location. In fact, sometimes consumers will even shop online while shopping in store. A reliable catalog content management system is crucial to your business, whether you’re just starting out or you’ve been in the game for years. However, there are a few things you need to keep in mind before you decide to invest in just any product catalog management software.

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“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

Forrester eCommerce

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […].

B2B 417
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The Ultimate Shopware Review for 2019

Ecommerce Platforms

If you’re starting a business from scratch, looking to switch solutions, or even a brick-and-mortar business expanding into the online space, we can all agree on one thing. Choosing the right solution has a huge impact on widening customer reach and the profitability of your business. The Shopware review will try to figure out if this platform is capable of handling high traffic peaks and huge order uplifts.

B2B 91