Ecommerce Platforms

MARCH 25, 2019

Is this the year you’re going to redesign your ecommerce website? If it’s been a few years since you have, then you need to know that a lot has changed. It almost goes without saying that a modern ecommerce site has to be designed for mobile first, as most that I work with now get 70% or more of their traffic from mobile devices. However that’s just a starting point—there are a lot of subtleties to consider if you want to your site to convert users into customers.

eCommerce 188

eCommerce PayPal Mobile Payment Services 188

Payoneer

MARCH 25, 2019

Let’s face it. Unless you’re living in a remote cabin — one that doesn’t have Wi-Fi — you’re probably on social media. And if you’re working to build your business, social media is likely a significant part of your marketing plan. But if you want your social media efforts to be effective, consumers have to trust your brand. A global survey by PwC backs up the importance of social media to eSeller success.

Social Media 22

Social Media Consumer Payment Services Blog 22

Forrester eCommerce

MARCH 25, 2019

When was the last time you answered a phone call from a phone number you didn’t recognize or opened an email from an unfamiliar sender? Like, never? Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy. When anyone can do it, everyone will — which also […].

B2B 414

B2B Marketing 414

My Wife Quit Her Job

MARCH 25, 2019

Looking back, one of the biggest challenges of starting our ecommerce store was the lack of support. For example in 2007… We had no one to talk to. We had no one to share our experiences with. We had no one to compare strategies with. And to make things worse, most people doubted that we would ever be able to replace my wife’s 6 figure income selling handkerchiefs online.

eCommerce 208

eCommerce 208

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Forrester eCommerce

MARCH 25, 2019

I get asked 2 questions at least weekly, in some cases almost daily: Where do we start for Zero Trust – Fix your IAM and user side of the equation. What is the difference between other frameworks and Zero Trust – Ok, now we can get down to the nuts and bolts on this one. Zero Trust turned ten years old this […].

Other 362

Other 362

A Better Lemonade Stand

MARCH 25, 2019

Get more engagement on your Facebook Ads & lower your Facebook Ad CPM & CPC by increasing your Facebook relevance score! Details & examples in this post. The post How to Gamify Social Engagement to Scale Your Facebook Campaigns appeared first on A Better Lemonade Stand.

Conversion Optimization 121

Conversion Optimization 121

FastSpring

MARCH 25, 2019

It almost seems like a vicious catch-22. If software companies don’t allocate resources towards making it easier for customers to buy online, customers will get frustrated and abandon their shopping cart. But designing frictionless checkout experiences also takes up resources that could be spent on improving your product offerings—the main reason why customers are attracted to your store in the first place.

Payment Services 94

Payment Services eCommerce Payments Shopping Carts 94

Forrester eCommerce

MARCH 25, 2019

Today we released our 2019 Security & Risk Recommendations report. We collected contributions from our colleagues across the Forrester Security & Risk team to identify the most important actions security leaders should take in 2019. Turns out, things are getting better for S&R pros, but challenges still remain. Security leaders have earned board level visibility, […].

Recommendation 318

Recommendation Information Customer 318

SellBrite

MARCH 25, 2019

There’s a lot of competition on eBay. Whether customers are looking for new or used golf clubs or the latest MacBook, there are hundreds of options for them to choose from. With the sheer number of products available to sift through, sellers like you need a way to stand out and get noticed or risk finding a permanent home on the back pages of eBay search results.

Information 91

Information Sporting Goods Customer Experience Improvements 91

Forrester eCommerce

MARCH 25, 2019

Grab a latte and start spring shopping – you’ll be rewarded. Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. We’re not surprised. Loyalty programs are a hot commodity – and I mean commodity: it’s incredibly hard for brands to maintain a differentiated program. Our data shows that […].

Marketing 318

Marketing 318

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

CPC Strategy

MARCH 25, 2019

Counterfeit products are one of the greatest challenges when it comes to protecting your brand on Amazon — and the retail giant has. > Read More. The post What Is Amazon Project Zero & How It Helps Fight Counterfeit Listings appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 95

Blog Marketing Retail 95

Forrester eCommerce

MARCH 25, 2019

We consistently get inquiries with clients asking us about the trends and effective ways to create cyber security awareness within their organisation. This field has grown so much in recent years. There are now so many fantastic tactics that organizations have tried and tested – we can all learn from them. You should never have […].

Customer 289

Customer 289

Dynamic Yield

MARCH 25, 2019

Acquisition fast-tracks McDonald’s digital transformation. The post McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience appeared first on Dynamic Yield.

Customer Experience 66

Customer Experience Technology Improvements Customer 66

2Checkout

MARCH 25, 2019

Growth is top of mind for most companies, but it can be tricky to get started with developing a growth framework. For one thing, most companies aren’t organized around growth, so thinking about growth requires a lot of collaboration between teams. Additionally, companies often don’t have easy access to all of the data they need to understand growth.

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Dynamic Yield

MARCH 25, 2019

McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience. The post Dynamic Yield to Join the McDonald’s Family appeared first on Dynamic Yield.

Customer Experience 62

Customer Experience Technology Improvements Customer 62

Jamf on Retail

MARCH 25, 2019

To coincide with Apple’s March 25 event, Jamf Pro offers day-zero support for Apple's spring release of operating system updates. Learn more.

Events 47

Events Operations 47

iQmetrix

MARCH 25, 2019

The following is a guest blog by iQmetrix Integrated Partner, Phobio. To keep operations running smoothly, businesses must remain current with the latest technology. Unfortunately, upgrading to the newest device models and operating systems can often be a costly and stressful task to undertake.

Operations 28

Operations Blog Technology 28

Jamf on Retail

MARCH 25, 2019

To coincide with Apple’s March 25 event, Jamf Pro offers day-zero support for Apple's spring release of operating system updates. Learn more.

Events 47

Events Operations 47

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Optimizely

MARCH 25, 2019

We have someone you MUST meet! Zam (like Sam, but with a ‘Z’). If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79