Wed.Dec 30, 2020

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How to Choose The Right Link Building Agency

Kissmetrics

Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it?

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The Ideal Partner Profile — A Channel Sales Leader’s North Star

Forrester eCommerce

B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile data is connected to every decision that a channel chief will make.

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The Top Affiliate Marketing Networks

Kissmetrics

Are you looking to monetize your blog or earn a passive income? If so, you might be considering joining an affiliate network. This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. What is an Affiliate Network?

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The Complete Guide to WooCommerce Cart Abandonment—and What You Can Do About It

Omnisend

Reading Time: 7 minutes. Cart abandonment can cause WooCommerce merchants plenty of headaches if not dealt with quickly. Each time a consumer abandons a cart, it’s a lost sale. When you consider seven out of ten carts are abandoned (on average), there’s lots of revenue at stake. For online store owners, recouping even a fraction of abandoned orders can drastically add to your bottom line.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Affirm Review (Dec 2020) – Everything You Need To Know

Ecommerce Platforms

Consumer preference for pay-over-time services like Affirm for financing their purchases quadrupled between 2018 and 2019. Affirm’s 2020 survey predicts that 54% of US consumers will pay over time for their purchases in 2021. After all, why pay upfront for a big-ticket purchase when you could repurpose that cash for more essential expenses? Even if you had to pay a small interest for the chance to split up your bill into easier-to-make monthly payments.

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Jill Soltau leaves J.C. Penney

RetailDive

Soltau arrived two years ago as CEO, but the retailer filed for bankruptcy this year, exiting last month with two mall landlords as its new owners.

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Free Returns or Free Shipping? Answers To 5 Dilemmas Any Online Retailer Has

ecomdash

Free shipping and free returns are two common deals used to draw in customers. Weigh your options and see which one works for you. The post Free Returns or Free Shipping? Answers To 5 Dilemmas Any Online Retailer Has appeared first on Ecomdash.

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Reveal: Updates & New Features – December 2020

Omniconvert

If 2020 was a person, it would be Janice from Friends. There is only 1 day left separating us from. The post Reveal: Updates & New Features – December 2020 appeared first on Omniconvert Ecommerce Growth Blog.

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Food manufacturers now focus less on new products and more on supply chain efficiency

RetailWire

Food manufacturers are more concerned with getting product to stores and consumers than they are new products and innovation, says Phil Lempert. Manufacturers are editing product lines, supermarkets are limiting the number of items that can be purchased, and contracting directly with farmers, in an effort to reduce pandemic-related supply chain issues.

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Tips on How to Master Real-Time Customer Engagement

Retail TouchPoints

There are moments when you glance up and notice a red-faced customer marching towards you with a look in their eye and know that everything in the moment in which you’re about to be engaged is going to be challenging. You take a deep breath, you bring your company’s core values into your line of vision, and before the words from the seemingly hostile customer are elicited, there you stand with a big bright smile, and say, “Hello, and how can I help you today.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Dunkin’ launches coffee with extra caffeine

RetailWire

Dunkin’ is introducing “Extra Charged Coffee” with twenty percent more caffeine than its regular brew. The chain is pricing the new brew at $2 per medium cup for the first few weeks. Dunkin’ announced new coffee flavors and bakery items as well.

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Food stands are nothing new

RetailWire

Archeologists recently uncovered an ancient thermopolium (food stand) in Pompeii. Believed to be one of about eighty in the city, the stand is nearly 2,000 years old. Popular dishes included mallard, chicken, duck, fava beans, and paella with a hodgepodge of ingredients. Wine was served to wash it all down.

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Many big retailers open on New Year’s Eve although most are closing early

RetailWire

Most major chain retailers in the U.S. appear to be open on New Year’s Eve, with the majority closing around 6PM. GameStop closes at 8PM, Target closes at 9PM, and Walmart closes at 10PM or 11PM, depending upon location. Walgreens, Rite Aid, and CVS’ hours vary by location.

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Apple drops app promoting private parties during pandemic

RetailWire

Apple has removed Vybe Together from its app store. The app says it is a “private community to find, join, and host parties.” A video on its Tik Tok account said it held secret parties every weekend. Users submitted profiles and selfies in order to get approved and those approved would receive a party address two hours prior to the event.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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New Samsung TV feature adapts to room lighting

RetailWire

Samsung announced its new HDR10+ Adaptive feature that will optimize TV picture quality based on a room’s ambient brightness. HDR content often looks better in dark rooms with little light, but this feature will adjust. A similar (competitive) feature previously announced by Dolby and available in select TV’s from LG and Panasonic has been well received.

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Delaware plastic bag ban to begin January 1st

RetailWire

As of January 1, Delaware shoppers of supermarkets and other large retailers will no longer be able to get single-use plastic shopping bags. Small stores are not affected. Safeway is discontinuing plastic bags but will offer paper and reusable bags for sale. Food Lion will sell reusable bags and offer paper bags for free.

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Half of U.S. states to raise minimum wage in 2021

RetailWire

About half of U.S. states are set to raise their minimum wage next year, as federal action remains uncertain. President-elect Biden is in favor of a $15 per hour federal minimum wage, but his ability to get that done may depend on next week’s Georgia senate runoff elections.

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