Fri.Dec 28, 2018

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Getting The Most Out Of Security Labels For Increased Sales

RTP blog

By David Dalton and Keith McUmber, Checkpoint Systems Brands spend millions every year designing and refining product packaging to give it standout shelf-appeal and to make target consumers pine for what’s inside. And while successful packaging design might come in many forms, the overall goal is always to deliver more sales. To meet that goal, packaging designers face the constant challenge of keeping pace with changing consumer preferences: After all, what appeals now is likely to be short-liv

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Does Psychological Pricing Work?

Wiser

There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying. . With every shopper looking for something different, a few psychological pricing strategies can be used to maximize your selling efforts online. .

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Tips for Dropshipping Computers and Computer Accessories

ecomdash

Computers, and the accessories that go with them, are some of the most in-demand products around. The global PC (Personal Computer) market has been slowly declining in recent years but remains massive – with nearly 62 million computers being shipped to customers in the first quarter of 2018. The computer accessories market is projected to grow from $12 billion to almost $16 billion by 2021.

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In-Store Problems? Here’s How to Focus Your Efforts

Wiser

At the core of any business is the desire to satisfy customers and increase sales. For brick-and-mortar retailers, this means competing with eCommerce and an omnichannel culture, where in-store shoppers have their smartphones at the ready to find any reason not to buy from them. Sounds like an uphill battle, right? Well, it doesn’t have to be—not if you know where to act and which issues deserve your attention.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Who Are The Leading Retail & Beauty Brands For Teens? [New Data]

CPC Strategy

In CPC Strategy’s 2018 Holiday Forecast Study we predicted that Gen Z (roughly 18- to 24-year-olds) would spend 21% more on gifts this. > Read More. The post Who Are The Leading Retail & Beauty Brands For Teens? [New Data] appeared first on Retail Performance Marketing Blog - CPC Strategy.

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A Guide to a Data-Driven e-Commerce Marketing Strategy

Onilab User Guides

This is a guest post by Nate Vickery. Nate is a business technology expert and a futurist mostly engaged in finding and implementation of the latest technology trends into SMB and startups management and marketing processes. Nate is also the editor-in-chief at a business oriented blog Bizzmarkblog. Businesses have been using customer data to boost their marketing efforts for decades.

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How High-Volume eCommerce Sellers Expand Their Business Globally

Payoneer

Editor’s note: This is a guest post by Andrew Maffettone, Director of Marketing and Operations, Seller’s Choice. International eCommerce is a major opportunity for online retailers to open up to new markets, grow brand visibility, and increase sales revenue. A global economic network means it’s easier than ever for consumers to purchase goods from all over the world.

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Revisiting the 15 Critical Habits to Master for Building Business Relationships

eCommerceFuel

Wrapping up the holiday season here and coming to the end of 2018, I’m bringing back another of my favorite episodes from this past year. As anyone who’s had any meaningful success knows, relationships are crucial in business, so today I’m revisiting a show I did back in July that covers 15 critical habits to master in order to build better business relationships.

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Not all solutions are created equal

Dynamic Yield

A reference manual for picking a personalization vendor that can deliver on your business needs. The post Not all solutions are created equal appeared first on Dynamic Yield.

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ItemMaster’s Top 5 Blogs of 2018

ItemMaster

The new year is already upon us, and it is time to take a look back at the industry news that drove business among retailers and manufacturers alike in 2018. Here are the top 5 ItemMaster blogs retailers and manufacturers read the most. New Shopper Experiences Powered By Structured Data. Despite the long-standing success of eCommerce giants like Amazon, eBay, and Walmart, many retailers continue to struggle with personalization… and it’s costing them a lot more than you might think.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.