Getting The Most Out Of Security Labels For Increased Sales
RTP blog
DECEMBER 28, 2018
By David Dalton and Keith McUmber, Checkpoint Systems Brands spend millions every year designing and refining product packaging to give it standout shelf-appeal and to make target consumers pine for what’s inside. And while successful packaging design might come in many forms, the overall goal is always to deliver more sales. To meet that goal, packaging designers face the constant challenge of keeping pace with changing consumer preferences: After all, what appeals now is likely to be short-liv
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