BigCommerce

AUGUST 1, 2018

Building your email list might not sound like a huge deal when you’re in the ecommerce space , but it can have a huge impact on your sales. According to a Marketo study , 96% of consumers who land on a website aren’t yet ready to buy. Capturing those leads’ email addresses allows you to nurture them toward a future purchase. If you don’t bother to collect email opt-ins, those consumers might buy from a competitor instead.

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Presentation Books Marketing Improvements 410

Forrester eCommerce

AUGUST 1, 2018

Apple’s Tim Cook announced stellar earnings yesterday, exceeding analyst estimates but not surprising us at Forrester. We have predicted for a while that Apple was poised to become the world’s first trillion-dollar company (at the moment of this writing, the company’s market cap stands at $982 billion). Apple’s products are outstanding, and its revenue outlook […].

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Marketing Customer 251

Optimizely

AUGUST 1, 2018

It’s not easy to optimize. As marketers, we’re constantly A/B testing every little thing. Add an emoji to that subject line, make that ad copy a bit punchier, and try switching the website CTA to orange instead of blue. But growing your customer base takes far more than an effective A/B test. You have to create a growth strategy that is sustainable and repeatable, connecting with buyers on an emotional level – not just getting a click.

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Forrester eCommerce

AUGUST 1, 2018

Facebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company. But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

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Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Fastr

AUGUST 1, 2018

It’s OK to admit it…not all of us are “punny.” While some may think of it as a weird play-on-words used for […]. The post Speak Up: Adding Personality to Your Brand Voice appeared first on Zmags.

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Social Media eCommerce 100

Forrester eCommerce

AUGUST 1, 2018

Many retailers today face a stacked deck. Consumers are spending their incomes at the highest rate in decades, but not on the retail staples that have traditionally filled retailers’ coffers. The State of the US Retail Shopper report examines the key personal economic factors responsible for turbulence in the US retail industry while highlighting why […].

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Forrester eCommerce

AUGUST 1, 2018

This week, Uber announced that it would close down its self-driving trucks business unit to focus on autonomous passenger vehicles. In July 2017, we predicted that logistics and shipping firms would replace human-driven double- and triple-freight trailers with human-directed platoons of autonomous trucks and fully autonomous trucks as quickly as practicable and legally permitted.

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Shipping Automotive 170

Steve Dennis

AUGUST 1, 2018

It’s hardly news that the retail industry is going through significant contraction of selling space as an uptick in bankruptcies and outright liquidations forces hundreds of locations to close en masse. In addition, dozens of struggling retailers continue to shutter outlets hoping to improve profitability or avoid a similar fate. In fact, there is a pretty good chance that the number of store closings this year will exceed last year’s record pace.

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Forrester eCommerce

AUGUST 1, 2018

The European Union’s General Data Protection Regulation (GDPR) has been in place since May 25. Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. Forrester published a podcast on it before the regulation went into effect that you can listen to here. […].

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Omniconvert

AUGUST 1, 2018

Background Aloshop.tv is a cross-channel Romanian business from the retail industry that sells products advertised on TV. They have over 500 products from different categories: kitchen, home & deco, fitness, and beauty. General info about the business Aloshop.tv has been present on the online market since 2015. Their main competitors are teleshopping retailers with […].

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Mobile Presentation Blog Channel 84

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

ecomdash

AUGUST 1, 2018

With the ever-changing digital world, it’s tough to stay up-to-date on the ecommerce industry. How are you supposed to keep up with tax regulations, shipping rules, and seller requirement changes while you’re busy running your business? Luckily, we’ve provided an overview of the month’s most important ecommerce news. Check out the latest headlines below, and don’t forget to subscribe to our blog so you don’t miss a thing!

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eCommerce Merchant Services eCommerce Platforms Social Media 61

Omniconvert

AUGUST 1, 2018

Background Aloshop.tv is a cross-channel Romanian business from the retail industry that sells products advertised on TV. They have over 500 products from different categories: kitchen, home & deco, fitness, and beauty. General info about the business Aloshop.tv has been present on the online market since 2015. Their main competitors are teleshopping retailers with […].

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Mobile Presentation Blog Channel 60

Salsify

AUGUST 1, 2018

With modern brands selling hundreds or thousands of different products online, leaders want to know what content is required to lead in your product category. Salsify has run a slate of statistical analyses to quantify the impact that product content has on your search rank and sales performance.

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Improvements 60

Liveintent

AUGUST 1, 2018

“People” isn’t a marketing term to be used lightly. It’s easy to get caught up in the quarterly dashboards, automation platforms, content calendars, and targeting tools, but you can’t forget that at the other end of all those assets are real people with real interests, struggles, and desires. That’s why, when the 2018 installment of the annual Mary Meeker’s Internet Trends Report came out, we went looking in search of one thing: “people.” Th

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Marketing Improvements Blog eCommerce 54

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Rishi Rawat

AUGUST 1, 2018

This email would be 5% less effective without the line in the red box:

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Article 70

VTNS Solutions

AUGUST 1, 2018

SEO for a small business website is hard but E-commerce SEO can be a beast. Running an e-commerce business is probably one of the most interesting thing to do except when it comes to marketing. And like all good marketing, SEO is one of the biggest priority when it comes to driving traffic to your e-commerce store. There 19 customer acquisition channels you can use but because traffic from organic sources converts so well, it is usually one of the channels everyone should prioritize.

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eCommerce SEO Improvements Blog 28

RTP blog

AUGUST 1, 2018

Even after cutting approximately 2,200 jobs in the wake of poor Q2 sales, Mattel still has more decisions to make regarding its future. It’s clear that the demise of Toys ‘R’ Us has impacted Mattel enough to make such drastic changes in a single quarter, and raises the possibility that the toy manufacturer relied too heavily on the retailer for its success.

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Toys Consumer Fulfillment Channel 150

Sailthru

AUGUST 1, 2018

In the age of marketing automation, it’s easy to scrap direct mail from your to-do list because of its immeasurability, high cost, and slow execution. However, when done correctly, printed ads have a physical touchpoint that can lead to a high return. Traditionally, direct mail has been motivated by a company’s desire to send a message relevant to their needs.

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Channel Subscription Books Reference 84

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Sailthru

AUGUST 1, 2018

In the age of marketing automation, it’s easy to scrap direct mail from your to-do list because of its immeasurability, high cost, and slow execution. However, when done correctly, printed ads have a physical touchpoint that can lead to a high return. Traditionally, direct mail has been motivated by a company’s desire to send a message relevant to their needs.

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Channel Subscription Books Reference 60