Sat.Aug 05, 2017 - Fri.Aug 11, 2017

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Email strategy teardown: Wayfair vs. West Elm

Klaviyo

Multiple touches for their abandoned cart flow and a robust daily newsletter make their email marketing strategy top notch. I was surprised to see the same image used for the 30% off promotion in the abandon cart and newsletter emails. In case you skipped the slides, here are the highlights from our battle of Wayfair vs. West Elm.

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Why welcome emails matter [11 real life examples]

Klaviyo

When someone subscribes to your newsletter, what does the very first email look like? What type content does it have? Is it a general promotional email that everyone else on your list is getting?

Insiders

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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

Kissmetrics

Prompting bucket-filtering questions for new subscribers of your newsletter. Brand Loyalty (those signed up for your newsletter, those who opted-in for your giveaways or e-courses, used coupons from your emails, etc.). Birchbox filters users into those that are interested in beauty and those grooming.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Sign up for our weekly newsletter. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Don’t miss a post. Email *.

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Most Popular Shopify Apps for E-Commerce Retailers

Prisync

All-in-one email marketing solution will help you benefit from newsletters and marketing automation. Pricing: The pricing starts at 59$/month. Soundest – 1036 Reviews – Marketing/ Email Marketing Tool. Pricing: Free plan includes 15.000 emails per month, 2.000 emails per day.

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How to Optimize Images for the Web (and more sales): A Guide to Image SEO, ROAS & Conversion

BigCommerce

Sign up for our weekly newsletter. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Don’t miss a post. Email *.

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