Email strategy teardown: Wayfair vs. West Elm
Klaviyo
AUGUST 8, 2017
Multiple touches for their abandoned cart flow and a robust daily newsletter make their email marketing strategy top notch. I was surprised to see the same image used for the 30% off promotion in the abandon cart and newsletter emails. In case you skipped the slides, here are the highlights from our battle of Wayfair vs. West Elm.
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