Retail TouchPoints
SEPTEMBER 23, 2021
Peru is leading the fight against the environmental damages of fast fashion with alternative clothing sewn from sustainable fibers and manufactured in settings that prioritize social justice. Searches relating to sustainable fashion increased by 75% between 2018 and 2019.
Kissmetrics
JANUARY 31, 2022
Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.
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ROI Revolution
OCTOBER 7, 2020
However, because the client had video assets, the ROI team was able to create a Sponsored Brand Video campaign that featured the product and drove traffic to the detail page. The team also found that Sponsored Brand Video had a 206% greater conversion rate than Sponsored Products, resulting in higher attributed revenue!
Kissmetrics
OCTOBER 23, 2020
Let’s consider an example to help you understand this better: creating a series of marketing videos. You decide to create a series of marketing videos to achieve this, but you aren’t sure where to start. Result: A set of finished videos, along with supplying you with the knowledge to walk you through the process.
ROI Revolution
MARCH 30, 2023
Luxury Fashion Brand Grows Profitable Revenue With Facebook Ads Results achieved: Increase in sitewide revenue by 92.3% ROAS on Facebook Ads In the luxury fashion industry , maintaining an elevated brand image is paramount. Increase in sales by 220% Increase in carousel ad conversions by 70% 14.8x
ROI Revolution
APRIL 2, 2020
VPN usage is up by 34% and video bandwidth usage is up 12%. The ecommerce sites shutting down for the foreseeable future include fashion brands Reformation, Marysia and The Frankie Shop, and retailers TJ Maxx, Marshalls, Victoria’s Secret , and HomeGoods. The demand for faster downloading speed is higher than ever.
ROI Revolution
MARCH 2, 2021
YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Statista ).
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