Customer Service is Personal, so Show Me the Love
Retail TouchPoints
MAY 27, 2024
Our research found that 63% of online shoppers favor live chat with a human being for online customer service, and 37% of those using it are likely to place an order. Automated live chat (bot) was also very interesting, seeing 52% usage. Nearly two-thirds (64%) appreciated a straightforward, easy return policy.
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