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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Describe the availability of in-store pickup, curbside pickup, local home delivery and shipping, and list any companies you partner with for local fulfillment so customers know what to expect. Create a page that details every possible delivery methodology and link to it from every product page.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Google Ads tracking code must be up-to-date and present on every page of the website*. An up-to-date remarketing tag, present on every page.

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5 Key Holiday Ecommerce Tips for Brands

ROI Revolution

While Cyber Week and the gift-giving season are still over two months away, there’s no time like the present to construct and optimize your digital marketing strategies. While there’s still plenty of preparation to fulfill during these peak seasons, Google’s Smart Bidding has made holiday implementation much more efficient.

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this shopping season a time of ecommerce instability. Consider using FBM or direct fulfillment as a backup method. Published August 5, 2021.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 2

ROI Revolution

Andrew: The presence and power of Fulfillment by Amazon. This will be Andrew’s second time speaking with us at the ROI Revolution Summit, and we are excited to see his presentation! Exciting that small companies like us keep innovating and staying on top, and the larger bulky companies will have a harder time doing that.

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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground.

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What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

Email and search marketing followed. Web orders were fulfilled from purpose-built distribution hubs. This unified platform is built on a single technology stack that handles everything from omnichannel marketing to order fulfillment. Unified: Evolving Toward a Single Source of Transactional Truth.