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eCommerce PPC Consultant: When to Hire a Freelancer, Agency, or Employee

Inflow Insights

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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How to Test SEO-Related Changes on Your eCommerce Site

Inflow Insights

But, unlike PPC testing or CRO testing, it’s not always easy to trace one SEO-related change to increases in organic traffic. You’ll need to choose one change to make, set it up with a control group, and then see what happens. If the variable group’s organic performance improved, the test is a success.

SEO 110
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Negative Keywords: The Definitive Guide

Store Growers

These two negative keywords will stop Google from showing your furniture ads when people search for video game consoles. Now that you know what negative keywords are and why you should use them, it’s time to find the ones you should add to your campaign and ad groups. It’s similar to SEMrush but had a lot fewer PPC features.

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How to Test SEO-Related Changes on Your eCommerce Site

Inflow Insights

But, unlike PPC testing or CRO testing, it’s not always easy to trace one SEO-related change to increases in organic traffic. You’ll need to choose one change to make, set it up with a control group, and then see what happens. If the variable group’s organic performance improved, the test is a success.

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What are Marketing Automation Tools?

Blue Winston

I’m sure you’ve received at least one email talking about discounts, subscription prices and items that you (might have accidentally) viewed on some website. For your business to thrive, it always needs to be at the top of its game. PPC Advertising is a simple marketing automation which does the tedious work for you!

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The Ultimate Semrush Review (Mar 2021): Top Features and Value Assessment

Ecommerce Platforms

Just a couple of strategically placed keywords, then you throw in some links, and boom – you’re in good shape and well-positioned to win the digital game! Just as Site Audit detects your SEO issues, Semrush’s PPC Keyword tool does the same for your ads. It’s not only about PPC ads.

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Growing Through Fanatical Customer Engagement

eCommerceFuel

Brian shares his tips for an engaged Facebook group, talks about why listening to customers is crucial and also weighs in on why handwritten notes are still a good idea. I would definitely say that that could be a game changer for anybody that’s looking for that. So, I waited way too long to create a Facebook group.