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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. What about Apple?

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. What’s at stake for Epic Games and Apple?

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5 Free Music For Commercial Use Resources

Kissmetrics

Music can be a game-changer for creating online visual content for your brand. Other times, you need to pay a subscription fee to access some or all of the content. The subscription often opens more opportunities for use or may give you a more extensive library to choose from. More specifically, where can you get it for free?

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NRF Hot 25 List Spotlights Fastest-Growing Retailers

Retail TouchPoints

Among the Hot 25 with established retail media networks are BJ’s Wholesale Club , Ulta Beauty , Schwarz Group (which owns grocer Lidl ) and Schnucks. Schwarz Group (up 52.3%) 5. “Retail media, with its ability to connect with shoppers on all levels, is very profitable and can add up to 2% of your operating margin,” said Marcotte.

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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

Accepting the reality that “not many people care about insurance,” Alyson Griffin, Head of Marketing for State Farm, shared that the brand has embraced the “Jake from State Farm” persona, who actively engages with consumers (especially Gen Z) on TikTok and has even popped up at a Kansas City Chiefs game next to Travis Kelce’s mom. “We

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Fabletics Exec Reveals Key Strategies Behind 150% YoY Pinterest Growth

Retail TouchPoints

The subscription activewear retailer had to adjust its strategies to align with the unique strengths of the Pinterest platform. Pinterest entered our ‘game’ in 2017, and 2018 was about unlocking scale, when we worked through a lot of kinks,” said Aubrie Richey, VP, Customer Acquisition and Media at Fabletics Group.