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The Empowered Marketer: Brian Lim of The Emazing Group

Optimizely

That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM. He then expanded into rave apparel with iHeartRaves, and then gaming apparel with INTO THE AM. I still love to play games. There’s iHeartRaves.

Marketing 150
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The 10 Best Adwords Companies of 2020

Kissmetrics

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group – Best for Enterprise AdWords Management. AdVenture Media Group specializes in PPC advertising. Disruptive – Best for larger budget PPC focus (10k minimum).

PPC 206
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What the Heck is Auction Insights Report in Google Ads? Tips Included

Store Growers

This tool is a real game-changer when it comes to outperforming your competitors’ campaigns, so let’s define it, and cover how to access it, the easiest and best ways to use it, and finally, how to optimize your pay-per-click (PPC) campaigns using auction insights. Ready to take a deep dive into the world of auction insights?

PPC 91
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A Guide to Facebook Brand Lift Testing for eCommerce & Lead Generation

Inflow Insights

Social media has become a big player in the world of PPC advertising. By serving up questions to a select audience, a brand lift test shows you exactly how effective your awareness campaigns have been — including whether it’s time to step up your game. . Each poll consists of a question and a selection of multiple-choice answers. .

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A Guide to Facebook Brand Lift Testing for eCommerce & Lead Generation

Inflow Insights

Social media has become a big player in the world of PPC advertising. By serving up questions to a select audience, a brand lift test shows you exactly how effective your awareness campaigns have been — including whether it’s time to step up your game. . Each poll consists of a question and a selection of multiple-choice answers. .

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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414
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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

Reply to all your DMs, jump into conversations in LinkedIn groups , follow your ideal customers, and engage with their content. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. It’s the foundation of your game plan.

B2B 290