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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110
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How to Edit PPC Ads

Kissmetrics

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads? How to Edit PPC Ads.

PPC 284
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. What you actually need to know are specific digital marketing strategies that work right now to aid your marketing efforts.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:

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Tips for Leveraging Demographic Targeting in AdWords

ROI Revolution

Even if you know that your average customer is a woman in her mid-30s to mid-40s, the online PPC customer demographics might differ. Once you’ve let the data accrue and provide more insights, you can then begin making bid adjustments to funnel spend towards your best performing age groups and genders.

PPC 92
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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125
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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

You need to find the search query themes that generate the most transactions for your company. The goal here is to create two groups; one that has the high converting search terms, and another with the low – medium converting search terms. We find it pays to go into much depth with this.

eCommerce 156