Forrester Q&A: How CMOs Can Meet Louder Demands for Localization
Retail TouchPoints
APRIL 15, 2021
He reveals: How this new era of localization will impact retail businesses; Ways CMOs can better balance global brand guidelines and local nuances ; and Best practices for extending autonomy to local marketers. Retail TouchPoints (RTP): “Go global, act local” has been a mantra for marketers and executives for years.
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