10 Guidelines to Prepare Your Online Ecommerce Store for the Mobile-First Indexing Update

Ecommerce Platforms

Don’t worry, the following guidelines can surely help you. These 10 guidelines will surely help prepare your ecommerce website for the mobile-first indexing update.

Mobile 138

10 Guidelines to Prepare Your Online Ecommerce Store for the Mobile-First Indexing Update

Ecommerce Platforms

Don’t worry, the following guidelines can surely help you. These 10 guidelines will surely help prepare your ecommerce website for the mobile-first indexing update.

Mobile 135

206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace

My Wife Quit Her Job

Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment.

Books 197

186: How To Maximize Your Amazon Sales With Former Head Of Seller Central Brad Moss

My Wife Quit Her Job

What You’ll Learn What it’s like to work at Amazon and what the environment is like How to analyze an Amazon account and and know what needs to change to improve sales Guidelines for a good Amazon conversion rate. Guidelines for your CTR.

How To Succeed In Business – 8 Rules To Follow For Struggling Entrepreneurs

My Wife Quit Her Job

If you’re a struggling entrepreneur, then this article will provide you with a set of guidelines to follow on how to succeed in business. In fact, these are the exact principles that I teach all of the students in my Create A Profitable Online Store Course to help them consistently make forward progress. Now I’ve been running my class for 7+ years now and I’ve come to learn that much of success is mental.

185: The 80/20 Rule Of Sales And Marketing With Perry Marshall

My Wife Quit Her Job

Perry’s guidelines on how to market your business. Today, I’ve got an extra special guest on the show.

PPC 212

201: Creative Ways To Run Facebook Ads To Sell Physical Products With Steve Weiss

My Wife Quit Her Job

What You’ll Learn What your average order size needs to be to make Facebook ads work Guidelines for setting up a high converting ad campaign How to pick an audience The most important part of a Facebook campaign How long to let an ad run before you make a determination The recommended audience size for a top of funnel campaign Other Resources And Books Mute Six Sponsors Payability.com – A financing company that provides high growth Amazon sellers with daily payments.

Books 181

179: How To Scale Your Facebook Ads To Sell Digital Products Online With Rick Mulready

My Wife Quit Her Job

What You’ll Learn Where to begin when launching a Facebook ad Some guidelines for setting up a a high converting campaign How to choose an audience How to test your creatives Best practices when running Facebook ads. Today I’m lucky to have Rick Mulready on the show.

Arts 197

216: Google Display Network – How To Run Profitable Ads With Ilana Wechsler

My Wife Quit Her Job

The most common mistakes people make with the Google Display Network Important guidelines for running successful ads Other Resources And Books Green Arrow Digital Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego.

Books 152

A Guide To Creating Compelling And Engaging Social Media Posts [Infographic]

VTNS Solutions

Here is a summary of the best facebook social media post guidelines: Keep your post short. Youtube Social Media Post Guidelines.

5 Site Changes That Can Actually Impact Your Sales

Retail TouchPoints

The Responsive Website Font Size Guidelines. By Jill Rose, PayPal User experience, or UX, impacts how customers navigate your web site, find the products they’re looking for and ultimately complete a purchase.

PayPal 195

The Not-So-Sexy Side Of Influencer Marketing

Retail TouchPoints

If you’re a brand or retailer that’s looking to reap the benefits of influencers and comply with the FTC guidelines, Lee suggests marking the FTC guidelines in an influencer’s contract.

How to Win Over Upset Customers by PIC-ing a fight

Springboard Retail

The overarching guideline is to “PIC Your Battles”: Patience, Importance, and Compassion. During the customer service training sessions I deliver to the staffs of small-to-medium sized businesses, we exchange war stories about handling customer complaints.

How to Increase your Sales with Better Product Photos

Traffic and Sales

Use these lines to help you resize the product – keep dragging the diagonal corners inwards and repositioning the product into the centre until either the top and bottom or left and right sides of the product JUST touch the guidelines. This is a guest post by Holly.

Do You Have a Consistent Marketing Message?


You need to make sure everyone at the company understands the brand and follows the same guidelines. When you see Amazon’s logo, you immediately know exactly what you’re about to get.

How Marketplace Sellers Can Improve the Customer Experience


Being an ecommerce seller comes with its share of guidelines — all of which are enforced by their respective marketplaces to make sure you’re running a legitimate business and not out to defraud online shoppers. Victoria Sullivan is a Marketing Manager at Payability.

The Very Best Black Friday and Cyber Monday Emails of 2018


Most email marketing guidelines will tell you to avoid using a lot of text in emails, but Ball and Buck goes its own way. There’s a new acronym in town: BFCM.

Gifts 209

4 Ways To Drive Brick-and-Mortar Sales Via Facebook And Instagram Ads

Retail TouchPoints

You could create custom overlays, e.g. “One-day sale” or “Buy one, get one,” that completely align with your brand guidelines. By Declan Kennedy, StitcherAds The shopper’s experience is vastly different than it was 10 years ago. With multiple ways to shop, shoppers are finding products online and purchasing both online and in-store. As brick-and-mortar stores come under scrutiny from online shopping trends, the truth is that many shoppers appreciate going into a physical store.

How To Deliver Outstanding Black Friday/Cyber Monday Customer Service While Stopping Fraud

Retail TouchPoints

By Rafael Lourenco, ClearSale E-Commerce customer service and fraud screening programs can both get overwhelmed during holiday sales peaks, sometimes in ways that affect each other.

How Effective is Amazon Advertising?


Amazon provides specific guidelines on how to write product descriptions and bullet points. Where Google once was the place to see huge returns for digital marketers. Amazon now helps companies realize some of the best returns on advertising spend (ROAS).

Optimizing Frequency of Remarketing Emails


General Guidelines. While finding the right balance requires some tweaking, the guidelines in this article are an excellent place to start. Blast from the Past: At one point, email remarketing campaigns were known by a much more aggressive name: Email Blasts.

How Replenishment Emails Drive Real Ecommerce Results


It’s not an exact science, but calculate the average time between purchases of a particular product and use that as a guideline. We all know how annoying it is to run out of a product and make a mad dash to the store for a replacement. It’s the worst!

3 Questions To Ask Your Managers To Prevent Compliance Fines

Retail TouchPoints

By Derek Jones, Deputy Activity-based scheduling (ABS) refers to crafting a schedule that considers shifts and tasks necessary for execution. For example, if a retail associate is scheduled to work from 9 a.m. to 3 p.m.,

How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)


The key is to find a process that suits your needs , optimize it, and create a set of guidelines to ensure you keep your images consistent. How to Create Product Photography Guidelines. Photography guidelines for consistency.

Attention Online Retailers: GDPR is Happening & Here’s What it Means for You


Their role would be to ensure GDPR compliance & help set guidelines should there be a data breach within the organization. In short, they help keep your business accountable for adhering to standards, policies, and guidelines enforced by GDPR.

Preview to Win: How Preview Text Drives Open Rates


Follow the same style, voice, and guidelines you usually do for email copy. This post originally appeared in Target Marketing. When it comes to email marketing, there are a million different things you can optimize. You can run A/B tests of your subject lines, your email copy, your font, your images, your CTAs and more. However, there’s one aspect of emails that many B2C marketers tend to forget about testing: preview text.

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How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling


Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to survive past even the first few months of operation. As you work to develop clear guidelines about your brand and the voice, style, and personality you want to use, make sure to document it. “To With an up-to-date style guide, it doesn’t matter where you sell because your team has specific guidelines to steer the brand direction.”.

How to Use Brand Storytelling to Boost Awareness and Drive More Sales


To create lifestyle photography that can be leveraged as part of your brand storytelling strategy, follow these tips: Tip #1: Create a visual guidelines for your lifestyle imagery. Need help creating guidelines?

Sales Impact of Product Content | Salsify


This balance becomes even harder when dealing with Amazon, which has strict guidelines and rules regarding the information, media and type of content that brands have to provide in order to get a product to be sold on the site.

What Facebook’s New Ad Policy Means for Your Ecommerce Business


You still need to stay on top of the social network’s seemingly ever-changing guidelines for ecommerce businesses not only to avoid getting flagged, but also to make sure you’re effectively reaching your potential customers. .

The CRO and SEO Impact of Syndicated Reviews

Inflow Insights

When an eCommerce manager asked about this on Google’s webmaster forum , Google employee responded: “Think about the intent of this duplicate content: ensure there is no manipulation of Search and that there is no violation of our Webmaster Guidelines.

SEO 96

How to easily create structured advertising campaign names [FREE TOOL]


This sounds like a fairly easy task, but the truth is it's hard to follow these guidelines if you don't have a structured process in place I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important learnings from that post was to be consistent when naming campaigns. This means, always use the same structure, the same variables and share this information with everyone managing campaigns in ad accounts.

Relieving Stress For Shoppers With Food Allergies And Restrictions

Retail TouchPoints

3. Accurate labeling to inform shoppers of potential allergens and meet federal guidelines. By Paul Milner, Displaydata Many of today’s shoppers are extremely conscientious of the food they eat, now more than ever.

New Year, New Strategy!


While every company is different, there are couple of general guidelines that can help improve these rates. . Happy New Year! . It’s officially 2019, and there’s never been a better time to be in eCommerce.

The Impact of The Supreme Court’s Ruling in South Dakota v Wayfair


106 and Congress may consider federal guidelines around state sales tax as well. This week, the Supreme Court issued a long-awaiting ruling in South Dakota v Wayfair, Inc.