Remove Improvements Remove Multi-channel Remove PPC Remove Survey
article thumbnail

How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Table of Contents.

article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Ecommerce (and now omni-channel retail ) has had a major impact on customers.

eCommerce 417
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A 6-Step Plan To Help SaaS Businesses This Black Friday and Cyber Monday

FastSpring

Personalize communication across all channels. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). What channels you’ll be using to advertise your BFCM deals. For example, you might not usually use PPC, but it can help showcase your offers over BFCM. Set your discount rate.

article thumbnail

How to Sell on Google Shopping: 6 Best Practices

SellBrite

As an ecommerce seller, there’s nothing better than resources that can help improve your store’s visibility. This makes it a likely channel for customers to discover your product, and one that you should definitely be leveraging if you aren’t already. Google Shopping is a marketing channel perfect for conversion.

article thumbnail

How Does Google Shopping Work?

SellBrite

Once you’re set up in Merchant Center, it’s time to start selling and promoting your products through Google’s many Shopping channels. Read our guide to the new and improved Google Shopping Actions to learn more. Google Shopping is a pay-per-click (PPC) advertising platform. Note that these ads are not PPC.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct.

eCommerce 195
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 197