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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Paid Search Marketing for E-commerce. Here’s how it works: You choose a platform to market on, such as Google Ads.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Impacts from user privacy regulations and platform changes are forcing the industry to start relying on aggregated and anonymized measurement and data collection. Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Just recently, in October 2021, Enhanced Conversions was publicly announced and rolled out to all Google Ads advertisers to improve the reliability of Google Ads conversion tracking as the industry adapts to increased consumer demands for data privacy. Modeling is already used widely in the industry today.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With Industry Insights Straight from Google. With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. Ad clicks on these queries rose by 61% in Q4 2016!

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Whether your industry is being affected positively or negatively by the crisis, it is more important than ever to be correctly managing your on-site testing program. Travel industry updates. The travel industry is seeing some of the biggest hits from COVID-19 as fears and restrictions around travel grow.

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