The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences
Retail TouchPoints
NOVEMBER 9, 2021
For retailers, marketplaces are the new shop window. COVID-19 accelerated the adoption of digital technologies by several years — indeed, it has been reported that 10 years’ worth of ecommerce progress was made in the span of three months during 2020 alone. I abandoned my shopping cart and the retailer lost the business.
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