Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers
Wiser
DECEMBER 20, 2023
In fact, according to a survey done by Gallup , “Virtually all holiday shoppers, 93 percent, will buy at least some gifts online this year, including almost half who will purchase most (41 percent) or all (6 percent) of their holiday gifts from online retailers.” The appeal of online shopping is multifaceted.
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