Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.
Kissmetrics
JANUARY 31, 2022
Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. Selling products or services online requires a special touch.
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Inflow Insights
APRIL 3, 2020
Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:
ROI Revolution
JUNE 8, 2023
An important note, if you are looking at GA4 data that was collected in the past 24 hours, it may not be fully processed just yet, and will likely not be 100% accurate for another 48-72 hours (about 3 days) after the data was collected. While the data may not be identical, it should be fairly close. Google Analytics 4.
ROI Revolution
NOVEMBER 9, 2022
With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Uncertainty is clouding the strategy that brands and retailers rely on to acquire new customers and grow profitably. It will be important for brands to have a cohesive omnichannel strategy.
Inflow Insights
JUNE 21, 2021
When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.
Inflow Insights
JANUARY 20, 2021
In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.
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