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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time. Say you sell dog toys. Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products.

PPC 166
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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Before, you may have only been ranking for high-conversion phrases like “slinky” — but, when you start ranking for more general terms like “toys,” you’re not capturing the same kind of audiences who are ready to make a purchase. . We’d expect the same effect if a client started PPC efforts (Iike Google Ads) from scratch, as well.

Channel 113
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Dropshipping vs Print on Demand: The Key Differences

Ecommerce Platforms

Marketing: You’ll be responsible for driving customers to your online store, using a variety of marketing methods, from social media advertising, to content and email marketing, PPC, and any other strategy that works for your brand. Customer service: Some dropshipping companies will offer assistance with refunds and returns.

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How to Choose Wholesale Products to Sell on Amazon

SellBrite

Electronics, Clothing, Shoes & Jewelry, Toys & Games, and Books are often the most profitable categories. Are their descriptions SEO optimized ? Consider your options, learn the challenges of Amazon PPC management (and the solutions), and have a plan for getting your product noticed. What’s their seller rank?

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Significantly less orders were made on mobile for Home & Garden (-12.75%) and Toys & Games (-16.08%) merchants. Toys & Games. Toys & games merchants on BigCommerce made 24.66% more in 2017 than 2016 during Cyber Week. Toys & Games Cyber Week 2017 YoY GMV. Selling on Amazon.

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Amazon Prime Day 2020 News + Updates [November 2020]

ROI Revolution

Toys & games saw the most price fluctuations over Amazon Prime Day 2020, while home improvement items saw the least. One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April!