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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Pro tip: Work with your SEO and social media teams to make sure your copywriting strategies are aligned during this crucial time. Say you sell dog toys. Design Your Holiday PPC Strategy Now. Plan your post-holiday evaluation.

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8 Tips for a Brand Awareness Campaign

Kissmetrics

Who buys your products or follows you on social media? Rather than spreading your energy across multiple social media platforms, focus on the ones your target customers use most often. You can imagine yourself building LEGO at an IKEA table, or placing a LEGO toy on IKEA furniture. Understand Your Target Audience.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

A mere six months later (COVID having toyed with everyone’s timelines) at the 2022 show, that number now totals approximately $14 billion and rising. At last year’s show, a kind of awe surrounded the $5 billion these firms had collectively raised for the sole purpose of acquiring successful Amazon-based businesses.

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Before, you may have only been ranking for high-conversion phrases like “slinky” — but, when you start ranking for more general terms like “toys,” you’re not capturing the same kind of audiences who are ready to make a purchase. . At the same time, social media CPC traffic (fb_ig) began to rise.

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Dropshipping vs Print on Demand: The Key Differences

Ecommerce Platforms

Marketing: You’ll be responsible for driving customers to your online store, using a variety of marketing methods, from social media advertising, to content and email marketing, PPC, and any other strategy that works for your brand. Customer service: Some dropshipping companies will offer assistance with refunds and returns.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

For example, in the Home and Garden category, searches for outdoor toys gone up 400 percent, and garden chairs have gone up 300 percent. In 2020, outdoor toys and garden chairs have experienced 4x and 3x their 2019 search volumes, in that order. Social media traffic has 2.13 These takeaways are the tip of the iceberg.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Significantly less orders were made on mobile for Home & Garden (-12.75%) and Toys & Games (-16.08%) merchants. Toys & Games. Toys & games merchants on BigCommerce made 24.66% more in 2017 than 2016 during Cyber Week.