Inflow Insights

APRIL 3, 2020

In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of. Note: Want our personalized help and recommendations to get more B2B customers online? B2B eCommerce SEO Marketing Strategies. #1: The conversion rate is even higher on this shopping path for expensive products.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

SEPTEMBER 7, 2021

Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. You’ll also want to submit your page to Google Search Console a month prior to your big sale, including promotional dates in your copy in case it shows up early.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

AUGUST 5, 2021

Last year’s trend of shoppers buying gifts earlier to avoid shipping delays will continue into this year. Provide personalized recommendations to shoppers. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. Pushing Shoppers Toward a Purchase.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

ROI Revolution

DECEMBER 14, 2021

What started as factory shutdowns at the onset of the coronavirus pandemic in March 2020 has snowballed into issues across the entire delivery process, from material and labor shortages to increased freight prices to extremely delayed shipping. 42% of consumers expect products to be more expensive this year. November 9.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

SEPTEMBER 20, 2022

Make shipping information clear and easy to find on your website. Here are some tips you can leverage to stand out from your competition during the 2022 holiday shopping season with personalized promotions: Don’t rely on free shipping alone to drive sales. Ad customizers are still available with Responsive Search Ads.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

OCTOBER 5, 2021

US retailers will face an additional $223 billion in costs this holiday season due to global supply chain issues ( Salesforce ). Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. The scary side of shipping this holiday season.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

Inflow Insights

MARCH 27, 2020

Note: Want to talk to someone who can help with your eCommerce store’s digital marketing? eCommerce PPC Marketing Strategies. #1: The cost of ads on social media platforms is rising steadily. KPI: Cost per mille (CPM). KPI : Cost Per Engagement (CPE). KPI : Cost per purchase. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

SellBrite

MARCH 15, 2018

These visits only happen because of a lot of work — engaging marketing campaigns, strategic pricing, and captivating, high-quality product photos. For sellers on a budget, outsourcing product photo shoots can be time-consuming and expensive. To build this trust, trust badges are highly recommended.

eCommerce 125

eCommerce Social Media Mobile Gifts 125

Omnisend

DECEMBER 21, 2022

The costs of digital advertising have been on a constant rise : Meta (Facebook) has increased its CPM prices by 39% year-over-year (YoY) CPC at Google has gone up 12% YoY Amazon’s CPC has gone up 11% YoY TikTok has increased its CPM prices 70% YoY. In order to build that trust, Maurice highly recommends Omnisend. “I

eCommerce Marketing 158

eCommerce Marketing eCommerce Shipping Costs Marketing 158

ROI Revolution

JULY 31, 2023

77% of holiday shoppers will purchase from the same retailers as they did in previous years, but 95% of holiday shoppers say price discounts are the most effective way to get them to shop with a new retailer. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

BigCommerce

JANUARY 9, 2018

Not because its expensive. Those things matter, sure, but it is the difficulty in shipping that is the real issue. Google has cornered nearly 80% of the web search market. If, alternatively, a shopper selects a recommended product, they would proceed to land on the product page. Selling furniture online is hard.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

ROI Revolution

JANUARY 25, 2023

The biggest focus for brands should be to use impactful creative to show clear value propositions as you move back toward full-price items instead of the heavy discounts that were offered in Q3 and Q4. You should be using creative to not only provide product specs but also show the value of your full-price items and communicate brand value.

eCommerce 78

eCommerce Social Media SEO Payments 78

eCommerceFuel

SEPTEMBER 15, 2017

It could be like the top 17 laptops of 2017, that’s probably gonna be a lot more compelling and get higher click-through rate than just “Best laptops” So numbers can help, value propositions, if you offer free shipping, putting that in the title tag can also increase your click-through rate. Andrew : Rich snippets.

SEO 104

SEO eCommerce Mobile Blog 104

ROI Revolution

APRIL 2, 2020

The loans, backed by the Small Business Association, can be used to pay for basic expenses. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. This recommendation is being taken seriously. Can your brand handle this higher demand?

eCommerce 207

eCommerce Social Media Shipping Costs Events 207

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. January 7 update. 2021 COVID-19 + ecommerce stats. 9/14 update. 7/29 update. 7/9 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. are seeing customers be less willing to pay full price. January 7 update. 9/14 update.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

OCTOBER 1, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 7/29 update. 7/9 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. are seeing customers be less willing to pay full price. Business being good isn’t always a good thing. eMarketer). How did it happen?

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2021

35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

DECEMBER 3, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 7/29 update. 7/9 update.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

NOVEMBER 4, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 7/29 update. 7/9 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. are seeing customers be less willing to pay full price. January 7 update. 9/14 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

AUGUST 4, 2020

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. 7/29 update. 7/9 update. 7/9 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 1, 2021

are seeing customers be less willing to pay full price. 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. January 7 update. 9/14 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

NOVEMBER 4, 2021

What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. How did it happen?

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 9, 2020

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. 7/29 update. 7/9 update. 7/9 update.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

MAY 6, 2021

are seeing customers be less willing to pay full price. 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. January 7 update. 9/14 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JULY 2, 2020

52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Advertisers pulling back spending have pushed social media ad prices to fall as much as 50% , while engagement has reached all-time highs. Find it here.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

APRIL 8, 2021

36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. January 7 update. 2021 COVID-19 + ecommerce stats. 9/14 update. 7/29 update. 7/9 update.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. are seeing customers be less willing to pay full price. January 7 update. 9/14 update.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. are seeing customers be less willing to pay full price. January 7 update. 9/14 update.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

FEBRUARY 2, 2021

36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). 35% of US adults are concerned about the stability of their investments, with 19% worried about having enough income to pay for day-to-day expenses. January 7 update. 2021 COVID-19 + ecommerce stats. 9/14 update. 7/29 update. 7/9 update.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

JUNE 2, 2020

52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Advertisers pulling back spending have pushed social media ad prices to fall as much as 50% , while engagement has reached all-time highs. Find it here.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

MAY 5, 2020

This surge, combined with disrupted supply chains, has led to an increase in shipping delays, as well. This will pay dividends now, and tenfold when search demand returns to normal and we are no longer adapting SEO to coronavirus times. Amazon reopens shipping for nonessential items. This recommendation is being taken seriously.

eCommerce 131

eCommerce Merchant Services Payment Services Shipping Costs 131