Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston
Retail TouchPoints
JANUARY 11, 2023
And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It And often, it gets a little weird: He has hosted pop-ups in ice cream trucks and has done scavenger hunts and giveaways that start on social media and end in the most random of places. “I
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