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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It And often, it gets a little weird: He has hosted pop-ups in ice cream trucks and has done scavenger hunts and giveaways that start on social media and end in the most random of places. “I

Retail 225
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online.

Marketing 230
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Victoria Plum appoints Helen Skelton as first-ever brand ambassador

365 Retail

Her brand ambassador role will see Helen get involved in a range of activity including community and sustainability projects, content marketing, social media and events. I also know it’s a progressive business that’s dedicated to providing a great customer experience and delivering a beautiful end result. “It

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Exclusive: How Daniel’s Jewelers is Using Vision AI to Better Serve its Customers

Retail TouchPoints

When David Sherwood joined the family business in 2001, the plan was to sell. As soon as they get into the store we know a lot about what they’re doing, but that customer’s journey didn’t start when the camera picked them up. How do you tie that all together?

Customer 269
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SportStop – Meet the Pioneers of Online Selling Turned Multimillion-dollar Online Sports Brand Mogul

lateshipment

Started in 2001, this family-owned brand has adorned multiple accolades in its 20+ year-long online journey. We launched SportStop in 2001 with an online selling platform, it was actually my second e-commerce venture. SportStop was my second venture, launched in 2001, which addressed all the shortcomings of my initial venture.

eCommerce 100
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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

After one of those Live videos hit 1,000,000 views (with a bit of social media promotion), he realized he was on to something. Photos are worth millions of dollars: Don’t skip the most important part of your customer experience, showing them exactly how to style and put together an entire look.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. Small towns + social media = success! Social media is the most successful. We were gone too much and wanted more time at home.