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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

Target has named Cara Sylvester to the newly-created role of EVP and Chief Guest Experience Officer. She which will lead the strategic development of Target’s customer experience both in-store and online, reporting directly to CEO Brian Cornell. Hennington, who has been with Target since 2003, will continue reporting to Cornell.

Supplies 243
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail brands have ongoing discussions on the idea of omnichannel marketing, but so far the majority of this has only been in theory. He has been leading the charge for retailers to build advocacy campaigns online reflective of their customer bases. Taking an interdisciplinary approach.

Marketing 246
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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

Retail TouchPoints

That’s even more of a problem for FTD than other retailers, because the company’s mission is to allow its customer to “help people they care about in moments of happiness and sadness. The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell.

POS 241
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Making The Case For American Dream As The ‘Ultimate Experience Center’

Retail TouchPoints

But American Dream, which is on its third developer since its first contract was awarded in 2003 , reverses the traditional mall mix, devoting the majority ( 55% ) of its space to entertainment rather than retail. West Edmonton Mall and Mall of America, respectively).

eCommerce 178
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. per pair, according to Ting.

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How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Sailthru

The company combines the inspirational gloss of thousands of social media influencers with the power of deep and sustained omnichannel personalization. Revolve has been doing this since 2003, when most fashion brands were barely aware of the power of personalization. The Algorithm as Curator.