The Case For Subscription Service In CPG
Retail TouchPoints
JUNE 29, 2020
The implication is that Amazon will stop ordering the products, eliminating an important channel, deem the brand ineligible for AMS ad campaigns or stop placing the product on recommendation lists. The costs, as a percentage of net sales, for CPGs to serve their retail partners has been rising by an average of 40 basis points since 2006.
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