Why B2C Marketers Need to Own All Customer Data


In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. You eventually get the report back and it includes data on casual sneakers as well as heels. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. Does this sound familiar?

WEBINAR: Tackling the Omnichannel Customer Data Challenge


Your customers want to have a consistent experience no matter the channel you engage them, including social, email, push notifications, and more. . It all goes back to an inability to access and utilize customer data effectively. It’s tough to effectively unify all that data, but it is possible. . By stitching together detailed customer data, you can better understand your buyers as they move across devices, browsers, and platforms.

A True 1:1 Channel: Introducing Service-Led Retail


But meanwhile, the true 1:1 channel has been too often overlooked: service. But today, customer service can be so much more than just putting out fires. Centering customer service. This represents a true democratization of data across the entire retail organization.

Don’t Be Afraid of Multi-Channel Marketing Attribution


How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

Customer-Centric vs Campaign-Centric Marketing: How Are You Connecting the Dots?


“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches.

Web Push Is A Channel For Improving the Customer Experience


Web push is still a relatively new channel, and unfortunately most marketers today are giving it a bad rap. When customers are looking at specific products but may need more information. When customers are at checkout and want information on the status of their order.

Who Exactly is Your Ideal Ecommerce Customer?


Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service


Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. Or risk losing customers to competitors forever. Actively use text for customer service and support.

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend


But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation? Buyers who haven’t engaged in any channel in 30 days.

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap


Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Power Ecommerce Growth with Lifecycle Marketing


The customer lifecycle is as varied and multifaceted as your customers themselves. Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. It really all comes down to: Are they a long-term loyal customer?

Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more. A smarter store makes for a faster, more efficient store ecosystem for customers and associates to enjoy.

WHITEPAPER: How Identity Resolution Drives B2C Marketing Success


Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Because the data is so dense, it isn’t always easy to accomplish.

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Are You a True Data-Driven B2C Marketer?


As a believer in data-driven marketing, you immediately look at the metrics. You collected important activity-based metrics, but you weren’t being a true data-driven marketer and tying it back to the most crucial metric of all: revenue. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. How many converted into long-term customers?

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The 5 Step Approach to Cross-Channel Customer Engagement


Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience.

Why B2C Marketers Need a Single Source of Data


Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers.

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How First-Party Data Can Power Your Marketing


You’ve got data. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? What is first-party data?

What are the benefits of Customer Segmentation for your business in 2019


Segmenting your customers for your brand is crucial but understanding its advantages is much more vital You must have heard a proverb- ‘Every shoe fits None.’ Customer Segmentation is a better choice to know your customer better.

Why You Need a CRM for Ecommerce


How well do you really know your customers? A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. A traditional CRM simply isn’t built to handle the high volume of data created by B2C businesses, but a CRM built for ecommerce can. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers. Get a single view of your customer. But where is your detailed customer data?

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers


As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge.

The Dos and Don’ts of Cross-Category Upsell Campaigns


Many marketers don’t consider a customer truly loyal until they’ve not only made several purchases with a brand, but have bought a range of items from several different categories. But as with any campaign, it’s critical for marketers to deliver cross-category upsells in a personalized way that speaks to the customer’s needs first and foremost. DO: Get proper analytics in place to better access and act on customer data.

6 Dos and Don’ts of Winback Campaigns


It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. In fact, a study conducted by Internet Retailer on 33 brands running winback campaigns revealed that 45% of customers who received a winback campaign opened a subsequent message from the brand.

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Marketers have always had mountains of customer data at their fingertips, however, the ability to use it remained out of reach, especially as consumer behavior became more complex. Customers abandon carts for many reasons. By Steve Wade , Listrak sales manager.

Happy 10th Anniversary, LiveIntent!


LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. We saw an opportunity to transform email from an under-utilized, under-monetized channel into an unstoppable revenue stream and engagement channel for publishers. Cookies crumbled as the primary form of customer data. We have an extra excuse to celebrate this month (as if we needed one).

Many retailers still need a ‘Chief Silo-busting Officer’

Steve Dennis

For the last five years or so much of retail has been obsessed with becoming “omni-channel.” The point is not to be everywhere, but to eliminate friction and be remarkable and relevant in the places along the customer journey where it really matters. Harmonized retail requires the important aspects of the customer’s journey to sing beautifully together, regardless of touchpoint or channel, completely devoid of discordant notes.

Special Report [RetailTouchPoints]: Winning with Pages from Amazon’s Playbook


Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. Pricing: Better Data, Better Decisions featuring Wiser .

The End Of E-Commerce? These Days, It’s All Just Commerce

Steve Dennis

For consumers, it’s simply “commerce,” and retailers that want to thrive, or survive, need to fully embrace a one brand, many channels strategy. Instead, many emphasized the importance of brick-and-mortar stores in delivering a remarkable customer experience. Notably, Mark Lore from Walmart/Jet spoke of the need for retailers to be channel agnostic and highlighted how Walmart’s stores give the brand a distinct advantage.

How Email Personalization Increases Revenue-Per-Send by 52X


Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. We’ve got the data to prove it. The data on email personalization. The phase in the customer journey.



Traditionally physical channels are going digital. Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer.

Unified Commerce: Glitter, Gold, Or Empty Promise


Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.

Meet Zam: Your Marketing Assistant


Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. Centering the customer. We have someone you MUST meet!

CDP vs. CRM: What’s Right for Your B2C Business?


The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. But unlike a CDP, that data is directly linked to marketing execution.

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Two key ingredients: Technology and data. Channels are not connected. Customer-facing systems can’t talk fluently to backend technology, impeding effective order management and efficient fulfilment – the kiss of death for click and expect. And, the data – oh, the data.

How Dynamic Personalization Powers Great Marketing


Your customers don’t just want personalization, they expect it. This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context.

REPORT: Omnichannel Marketing is All Hype, No Execution


But the data clearly shows that most teams are unfortunately not prepared to market across channels this year. It’s important to understand exactly why B2C marketers are struggling to coordinate campaigns across multiple channels and devices.

Connect Your In-Store Experience to Your Online Marketing Strategy


Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. Use your data wisely.

Omnichannel Ecommerce Marketing is Within Reach


That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. data) in order first. Lack of analytical and technical resources to make sense of data.

Personalized Marketing Equals Better Marketing Results


This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.

How In-Store Data Drives Digital Marketing Success


How much do you really know about your customers who shop with you in-store? While that’s useful for increasing customer engagement and loyalty, there’s so much more you could be doing with your in-store data throughout the customer journey. What is in-store data?

5 Signs Your Company Needs An OMS


Do you have a string of complaints from dissatisfied customers? These problems are typical of any company having a growing omni-channel presence. Even if the deals are attractive, if users have a poor experience it could leave a bad taste in the mouth of the customer.