Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Retail TouchPoints
SEPTEMBER 16, 2021
In 2010 , adults in the U.S. Social commerce is already a multi-billion dollar business in the U.S., That blurring of the “shopping trip” with the sundry other activities in our digital day is exactly why social media is becoming a primary vehicle for consumption not just of content, but also goods. earning $26.97
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