Forrester eCommerce

AUGUST 23, 2022

Gaming isn’t niche anymore; it’s mainstream. And that means it’s time to let go of the stereotypical gamer persona: a teenage boy playing in his parents’ basement. In my interview with Casey Campbell, managing director, North America, at Gameloft, he said, “Almost every demographic is playing in some regard.”

Games 195

Games Management B2C Customer 195

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. In the race to decode user intent sans cookies, gen AI emerges as a game changer. It’s not merely about substituting cookie-based tracking with another data-centric method.

Social Media 297

Social Media B2C B2B Customer Data 297

GetElastic

JUNE 11, 2021

The below interview is an excerpt from the 2021 eCommerce Platforms for B2B and B2C report. Harry: Composable commerce is a new approach that is game changing for companies. Get access to the full report. DC360: Why is composable commerce important to ecommerce businesses?

Games 147

Games eCommerce eCommerce Platforms B2C 147

Algopix

MAY 5, 2020

Best B2C marketplaces in 2020 and what can you learn from them? Wish uses a different strategy than other marketplaces – its aim is to make shopping fun by using gaming elements. The post Top 10 B2C Online Marketplaces to Watch in 2020 appeared first on | Algopix. Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Forrester eCommerce

OCTOBER 20, 2023

Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

Marketing 426

Marketing Games B2C Operations 426

365 Retail

AUGUST 17, 2022

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Perfecting the retail personalisation journey.

Games 57

Games Marketing Multi-channel B2C 57

Forrester eCommerce

OCTOBER 14, 2021

The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.

Games 195

Games Marketing B2C Retail 195

Optimizely

MARCH 20, 2018

Amazon is a fact of life for every B2C brand. This is a real conundrum for today’s B2C marketers. You can’t ignore Amazon, and yet you can’t really beat Amazon at their own game. Instead, you have to play an entirely different game. In this exclusive webinar, we’ll cover: How to focus your B2C brand.

Webinar 150

Webinar Customer Experience B2C Customer 150

Optimizely

FEBRUARY 28, 2019

So we asked hundreds of B2C marketers to give us their first-hand accounts of how tech plays into their day-to-day work. In this infographic, we highlight those challenges while also showing how B2C marketers can stay ahead of the technology game.

B2C 207

B2C Marketing Technology Games 207

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support. How FastSpring can help.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

Optimizely

OCTOBER 12, 2017

B2C marketers everywhere are in agreement: personalization continues to be vital for success, especially this holiday season. In the 2017 Ecommerce Holiday Report , which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus.

Webinar 210

Webinar B2C Games eCommerce 210

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Kibo

JANUARY 26, 2023

The B2B and B2C purchasing journeys are more complex than ever. Regardless of your focus or retail niche, there’s a lot to consider when migrating to a new eCommerce platform—from determining the right time to make the move to creating a game plan for vetting vendors.

eCommerce 62

eCommerce B2C B2B eCommerce Platforms 62

FastSpring

SEPTEMBER 8, 2023

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. What about Apple?

Merchant Services 128

Merchant Services Payments Payment Services Consumer 128

GetElastic

JUNE 2, 2023

Brands from various industries such as travel, gaming, and retail enjoy the benefits of a composable, API-first, microservices-based headless commerce solution. Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce.

Magento 147

Magento B2C B2B BigCommerce 147

Forrester eCommerce

APRIL 8, 2021

When MLB Commissioner Rob Manfred announced the league’s decision to relocate the All-Star Game out of Georgia, it triggered a partisan firestorm — there was support and there was opposition. While some government leaders in the US are advising CEOs to stay out of politics, 68% of US adults believe that CEOs are best positioned […].

Games 461

Games B2C Marketing Customer 461

Optimizely

NOVEMBER 14, 2018

Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Obviously, it’s different if you’re doing a B2B type sale versus a B2C, but how do you make that shift? They really know their game. It’s the sum of everything that helps you stand out in a crowded market. Huge mistake.

Marketing 323

Marketing B2C Social Media Arts 323

Retail TouchPoints

NOVEMBER 16, 2023

However, now the larger CPG companies have entered the game to deliver exactly what consumers are looking for. She brings more than 20 years of B2C and B2B branding and marketing experience across a variety of industries — from retail to rockets. Who knew such a strategy would work for them?

Retail 277

Retail B2C B2B Consumer 277

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. If you aim for quick expansion and high profitability, a B2C model with aggressive digital marketing strategies might serve you well. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

RTP blog

FEBRUARY 7, 2018

With NBC charging more than $5 million for a 30-second spot, businesses can’t afford to bungle an opportunity to reach a massive audience — a good portion of which watch the game at least as much for the commercials as the on-field action. But there are lessons to be learned for all B2C companies.

Games 300

Games B2C Social Media Reference 300

Retail TouchPoints

SEPTEMBER 21, 2021

The company’s founders first launched an online marketplace targeted to the gaming market in 2005 that was acquired by major French retail chain Fnac in 2008, which became the basis Fnac’s own third-party marketplace.

B2B 182

B2B B2C eCommerce Books 182

Retail TouchPoints

JANUARY 18, 2023

As a looming recession causes investors and consumers alike to tighten their belts, the name of the game is no longer “growth” but “resilience.” RTP: Where do you see opportunity on the B2C side of ecommerce, which tends to be a bit more advanced? Cook: In B2C, I think it really comes down to this idea of owning, not renting.

eCommerce 277

eCommerce B2C Online Retail B2B 277

Forrester eCommerce

FEBRUARY 14, 2023

Ok, let’s get this out of the way: as a lifelong Eagles fan, I was devastated by the outcome of the Super Bowl and my TV was lucky to survive the last 2 minutes of the game. But as a career marketer, I managed to shake it off and put a professional lens on my […]

Marketing 195

Marketing Games Management B2C 195

Groove

JANUARY 19, 2022

In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants. When customers feel this way, eCommerce businesses need to step up their game. Potential Friction Point: Lack of Product Details.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Forrester eCommerce

JUNE 22, 2020

“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the FDA approved the marketing of the first game-based digital therapeutic device.

Marketing 264

Marketing Games Improvements Customer Experience 264

Forrester eCommerce

SEPTEMBER 9, 2020

My wife and I were really into upping our cheese-board game during the months of […]. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up.

SEO 350

SEO Games Channel Customer Experience 350

Retail TouchPoints

FEBRUARY 14, 2022

million , or $160,000 per second), but there’s intense focus on their content even by people who don’t watch the game itself. B2C Commercials Sometimes Forget to Sell the Product. This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8

Marketing 306

Marketing Consumer Games Presentation 306

Forrester eCommerce

JULY 8, 2022

Learn what a Gen X consumer -and- a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms each thought of the experience. ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX.

Games 195

Games Consumer Customer Experience B2C 195

Forrester eCommerce

APRIL 13, 2021

I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago. SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. Even […].

SEO 285

SEO Games Customer B2C 285

Retail TouchPoints

JANUARY 31, 2023

These creations are becoming game changers, and that’s thanks to the nascent technology brands will harness for maximum effect in the form of thrilling consumer experiences. The ABCs of Experience Technology The beauty of this new era of experience is its potential applications for both B2C and B2B audiences.

Technology 305

Technology B2C Consumer Social Media 305

Forrester eCommerce

FEBRUARY 8, 2021

By the end of the third quarter, there wasn’t much doubt about the outcome of the game. But suspense lingered about how the ads would perform in this high-stakes contest for brands and their agencies. Advertising holds up a mirror to society, nowhere more than the premier advertising event of the year, the Super Bowl. […].

Games 264

Games Events B2C Customer 264

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. With the D2C model, all you need is a product.

Payment Services 127

Payment Services Customer B2C Social Media 127

Optimizely

OCTOBER 23, 2018

With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. What’s the name of the game? We’re curious to hear your thoughts on these B2C ad copy examples and what we might have missed!

B2C 345

B2C Games PPC Social Media 345

Forrester eCommerce

SEPTEMBER 16, 2020

While I’ve been late to the game, my colleague Sarah Dawson – a podcast lover and aficionado – listens regularly and knew much more […]. I’ll admit it: I’m a podcast newb. I just got into them at the end of last year because of Wondery’s “Business Wars” which sucked me in on my daily commute.

Marketing 276

Marketing Games Channel B2C 276

Forrester eCommerce

FEBRUARY 10, 2022

The Super Bowl Fizzles The Super Bowl is due for a come-back as the luster of The Big Game has waned over time. Last year’s viewership originally reported at 92,000,000 was the smallest Super Bowl audience since 2007 — an audience that has dropped steadily since 2015 when a record 114,000,000 Americans tuned in. More […].

Games 195

Games B2C Marketing 195

Forrester eCommerce

JUNE 7, 2019

FTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere. In a growing US flower market, this pioneer should have dominated.

Games 343

Games eCommerce Marketing Consumer 343