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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. In other words, SEO isn’t dead and it is still an amazing channel. Plus you can no longer build a big business through one channel.

SEO 279
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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

If Amazon is using that technology, we should be using that technology,” said the Prosper keynote speaker, Koffee Kult Founder and President James Mardis, who launched his artisan coffee brand on Amazon in 2014. Online channels also offer more nuanced customer feedback than ever before.

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The 8 Best CRO Companies of 2020

Kissmetrics

They are a famous CRO company helping businesses increase their conversions and social media presence since 2014. That’s why it can be extremely powerful to have consistently growing media channels that lead to conversion-optimized sales pages built by the same people that got you the social media traffic in the first place.

eCommerce 316
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. In a short few years (this dataset reaches back to 2014), ad blockers have skyrocketed in popularity: Ad Blocker Stats (via eMarketer ). Both channels have consistency.

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Whisbi secures €5M investment round led by Columbia Lake Partners to accelerate high-growth plan and continue to drive innovation in conversational sales

Whisbi

Launched in 2014 by CEO Alex Bisbe and CTO Jose Luis Cantero, Whisbi is at the forefront of changing the way brands connect with customers online through conversational sales & marketing – the customer relationship management (CRM) software market is expected to reach a whopping $40 billion in revenue by the end of 2018.

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3 Reasons Your AdWords Traffic Is Not Qualified

Kissmetrics

AdWords is one of the most predictable paid media channels. In 2014, marketers spent $23.44 billion in the search channel. About the Author: Tom Bukevicius (boo-ka-vicious) is a Principal at SCUBE Marketing , E-Commerce marketing agency delivering results through PPC & CRO. Search traffic is growing by a lot.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

This might show there are opportunities to invest in other channels. The table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. For most channels, they convert more than DOUBLE the rate of the other stores. Source: MarketingSherpa (2014). Device type (by visitors).

eCommerce 128