article thumbnail

Luca Senatore Video: Establish a solid strategy on brand awareness and emotional messaging

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

PPC 88
article thumbnail

Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Desktop text ad CTR has fallen by nearly 25% Y/Y according to our Q1 2016 data. The post Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled appeared first on ROI Revolution. Mobile + tablet click share is now 55%.

PPC 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. And in fact, the biggest increase in orders and sales in 2017 over 2016 was on Thanksgiving itself. Automotive merchants on BigCommerce made 40.23% more in 2017 than 2016 during Cyber Week.

article thumbnail

The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Then, they allowed people to login and create free blog accounts. WordPress.com is a site where you can go and sign up for a free, hosted blog, and optionally pay for some added features.

eCommerce 365
article thumbnail

15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Offer landing pages are great for PPC, social, and affiliate channels.

eCommerce 120
article thumbnail

An Insider’s Perspective: Are Amazon Sponsored Ads Worth It?

eCommerceFuel

When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF This is part of the secret sauce of Amazon SEO.

PPC 26
article thumbnail

Common click fraud tactics and how to prevent them

GetElastic

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. And, given that retailers already lost nearly 20% of their digital ad spend to click fraud abuse back in 2016, it’s now more of a problem than ever. . Their ad revenue is based on the amount of traffic they can drive to the advertiser’s site.