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Research: How BBB Seal Negatively Impacted Conversions on a Client’s eCommerce Site

Inflow Insights

In this article, we’re going to walk through the consequences of the BBB’s decision to roll out customer reviews on its website, including data from our own tests and what we recommend doing about it. Because of this, in the past, we found that including a badge on your site can increase brand trust — and conversions. Get started now.

eCommerce 136
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CRO: 8 Design Features Top eCommerce Sites Use on Gallery Pages to Increase Conversions

Inflow Insights

Having a promotional section on top of product search results is trending up this year; however, it’s something we recommend testing to ensure it works well on your site. On mobile sites, there is a downward trend and if you’re currently using this feature or considering it, we recommend testing. Highlight “New” Items.

eCommerce 105
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Among other tactics, stores can optimize for this opportunity using: Clear, easily tappable calls to action.

PPC 162
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This is Why You Need to Stop Competing Against Amazon to Win Online

Demac Media

You know it and I know it, but it’s always fascinating to break down the actual numbers behind Amazon’s success to see how well they’re doing: Amazon accounted for 43% of US online retail sales in 2016. Amazon shares hit a high of $1000 in early 2017 , with stocks up 40% from 2016. Their market value is currently $478 billion.

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. You might only notice that visitors do not convert, and that the products they buy are mainly those shown on the front page, or those they reached using search, recommendations, or referrals.

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Why You Need FULL Funnel CRO Right Now

FastSpring

And what is one of the key conversion factors he uses those numbers to measure? Dave, Founder and Director of Conversion at conversion optimization agency Browser to Buyer , explains that there are two fundamentals underlying the research his agency does for clients: barriers and motivators. Jump to highlights.

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5 Black Friday Ecommerce Trends to Prepare For in 2017

Demac Media

According to the National Retail Federation , more people opted to skip the madness and did their Black Friday shopping online than in-store in 2016. For example, Print Globe increased conversions by 18.5% Andy Crestodina, strategic director of Orbit Media, recommends you, “Limit the number of menu items to seven.”.