Understanding the New Google Shopping Experience [JULY UPDATE]
ROI Revolution
JULY 23, 2020
With Google opening up more and more unpaid traffic for merchants to take advantage of over the last few months, we aren’t surprised that Google announced on July 23, 2020 that the Buy on Google checkout experience (previously called Shopping Actions or Google Express) is also being shifted to become a free program. July 23, 2020: Update.
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