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Ecommerce KPI Benchmarks (October 2016)

Store Growers

With existing clients, they are great to see where we need to step up our game. Source: Monetate Ecommerce Quarterly (Q2 2016). Google PPC. Facebook PPC. Source: Monetate Ecommerce Quarterly (Q2 2016). Source: Monetate Ecommerce Quarterly (Q2 2016). Social PPC Advertising. Direct: $123.79.

eCommerce 144
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. And in fact, the biggest increase in orders and sales in 2017 over 2016 was on Thanksgiving itself. Most Successful Cyber Week 2017 Tactics. Selling on Amazon. Content + Commerce Integration. California.

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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? Over 100 million adults made a catalog purchase in 2016. Compare that to email and PPC marketing that average at just 0.6%. The direct mail piece consisted of an Atari replicated unit, and a sticker saying “Intronis got game.”. So the try organic posting. Social media traffic in general?

Marketing 249
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An Insider’s Perspective: Are Amazon Sponsored Ads Worth It?

eCommerceFuel

When we run PPC ads on Amazon, we are mainly looking to use the PPC as a method of increasing our organic search ranking in Amazon.” — ECF Member One ECF member generated $8,197 in sales from $459 ad spend—a 1,685% increase. It’s the best PPC $ we’ve spent.” —ECF This is part of the secret sauce of Amazon SEO.

PPC 26
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Common click fraud tactics and how to prevent them

GetElastic

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. And, given that retailers already lost nearly 20% of their digital ad spend to click fraud abuse back in 2016, it’s now more of a problem than ever. . Their ad revenue is based on the amount of traffic they can drive to the advertiser’s site.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

over 2016 to $691.9 over 2016 to $138.4 As more brands gear up to spend on PPC , Facebook Advertising and more – costs will go up. Getting folks to the site and buying your item are only steps 1 and 2 in the ecommerce game. It’s a good time to be selling online – especially leading up to the holidays.

Mobile 282
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The Kissmetrics Guide To Keyword Research

Kissmetrics

If you were doing PPC and targeted the broad match for social media, ads would show with any searches including social or media. If you were doing PPC and targeted the exact match for social media, ads would only show if someone typed in social media but not any other variation of that phrase. Organic results would include the same.