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Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants

BigCommerce

In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. As a result, the average website page size eclipsed 3MB in 2017, up from less than 1MB in 2011. Join the Conversation in the Community.

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Kissmetrics

At only 2 kb in size, this jQuery-based popup makes showing off your latest products easy and even mobile-friendly. There’s just one thing to bear in mind: make sure your ads don’t cover content, especially for mobile users. As of 2017, Google introduced new rules that meant popup ads should not cover up content on mobile webpages.

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Black Friday Cyber Monday 2017: Recapping our Retailers’ Growth + Key Takeaways!

Demac Media

Black Friday Cyber Monday 2017 Retail Performance. In 2017 retail sales increased 5.5%, which exceeded forecasts and showed the biggest gain since the last recession. Demac’s BFCM 2017 Retailer Growth. Mobile Commerce on the Rise During BFCM. Read: How Pela Case Grew Black Friday and Cyber Monday Sales 1,727% yoy.

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Next, we dug deeper into conversion rate by channel. The solution?

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion. Not exactly.

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Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2017 14 merchants do it, 6 don’t = Best Practice. 2019: split!

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Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. DSIM, 2017).

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