2017 Conversion Optimization Mobile Recommendation 
Inflow Insights
OCTOBER 27, 2021
Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Instead, we recommend conversion tracking with individual users.
Inflow Insights
SEPTEMBER 19, 2019
The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion. Not exactly.
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Inflow Insights
SEPTEMBER 5, 2019
In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2017 14 merchants do it, 6 don’t = Best Practice. 2019: split!
Kissmetrics
APRIL 5, 2021
It went from 54.11% in 2017 to 62.41% in 2020. I recommend that you focus on what you can control versus worrying about what you can’t, such as Google’s future plans or random algorithm updates. They will teach you how to boost your conversions. Don’t forget about mobile. Literally 0 clicks. Expect fewer clicks over time.
Inflow Insights
JANUARY 23, 2018
We look at everything—design, messaging, site flow, UX, and even their technology stacks—and generate a 270-point matrix of mobile, desktop, and tech stack decisions of 20 Best In Class eCommerce sites. Previous Years: 2017 Inflow eCommerce Best In Class Matrix and Report. Mobile: Homepage Hero Image Slider.
BigCommerce
DECEMBER 20, 2017
Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. As a result, many experts are recommending alternate approaches to success for 2018. Mobile Optimization.
BigCommerce
JUNE 27, 2017
Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. You might only notice that visitors do not convert, and that the products they buy are mainly those shown on the front page, or those they reached using search, recommendations, or referrals.
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