A Slightly Better Version of Mediocre
Steve Dennis
APRIL 3, 2020
Macy’s, the leading US department store chain, is illustrative of this approach. Under CEO Terry Lundgren, Macy’s embarked on a number of major multi-year initiatives to become more customer relevant. In 2018, the company acquired retail-as-a-service platform b8ta and “experiential” retailer Story.
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