ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.
Store Growers
MAY 1, 2019
Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018).
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BigCommerce
FEBRUARY 13, 2018
Essentially, ecommerce (or electronic commerce) is the buying and selling of goods (or services) on the internet. Let’s look at each type of electronic commerce in a bit more detail. 1979 Michael Aldrich invents electronic shopping. 1979 – Michael Aldrich invents electronic shopping. What is Ecommerce? Ecommerce.
Lemonstand
AUGUST 30, 2018
In our Annual E-Commerce Study: Trends and Predictions for 2018 , we analyzed over 8,000 e-commerce websites to find out their main traffic drivers and dive deeper into their marketing tactics. At the same time, electronics and children’s products are advertised more through desktop than any other device (27% and 26% respectively).
eCommerceFuel
JANUARY 5, 2018
We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail? And we talk about a lot of things.
ROI Revolution
NOVEMBER 16, 2020
billion (+148.2%) over Prime Day 2018. Next down the page, Amazon is showcasing early Prime Day deals that focus heavily on electronics. One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April!
eCommerceFuel
JANUARY 5, 2018
We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail? And we talk about a lot of things.
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