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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Access Part Two of this article here.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

To sustain itself, retail will need to adapt from the industrial-era approach of sell, sell, sell, to a more mindful method of operations — one that sources well-made goods that are built to last and are created with the least ecological impact from manufacturers powered by green energy.

SEO 263
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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
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A Quick MarketerHire Review (Oct 2021) – Everything You Need to Know

Ecommerce Platforms

Launched by Chris Toy and co-founder Raaja Nemani, the platform invites marketers with the following areas of expertise to apply: Amazon marketing. Growth marketing. Brand marketing. Paid search marketing. SEO marketing. Social media marketing. Content marketing. Email marketing.

Marketing 104
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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

There are businesses from hundreds of different niches operating in the e-commerce field. From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion.

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Q2 2020 Paid Search Updates: Google, LinkedIn, & Microsoft Advertising

ROI Revolution

In April of this year, Google announced the rollout of a new identity verification process that was originally created in 2018 and at the time was required only for political advertisers. Google Announces Identity Verification Program for All Advertisers.

Document 131
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GDPR for Ecommerce

Klaviyo

It’s a law enacted by the European Commission in 2016 that goes into effect on May 25, 2018. Finally, consider scrubbing your lists of any EU citizens you have not collected explicit consent for before May 25, 2018. The good news is, operating that way is incredibly lucrative for your business. What is GDPR.