Omnisend

APRIL 14, 2021

Ecommerce brands today utilize every marketing channel at their disposal, from paid search and social to email marketing and direct mail. More often than not, these channels work in conjunction with one another, with data points from one activity informing the next. Reading Time: 4 minutes. This is not the case with email.

Marketing 146

Marketing Channel Consumer eCommerce 146

Retail TouchPoints

SEPTEMBER 10, 2020

Growth can be a challenge, particularly when there’s new leadership at a company with brands that date back as far as two centuries as well as wide distribution across mass, department and specialty store and e-Commerce channels. A division of Icahn Enterprises, WestPoint Home brought in sales of $187 million in 2019.

eCommerce 194

eCommerce Fashion Consumer Channel 194

ROI Revolution

DECEMBER 2, 2021

How the pandemic has changed how companies do privacy. The pandemic brought an increase in privacy initiatives for companies around the globe. Privacy budgets doubled YoY in 2020 to $2.4 Privacy budgets doubled YoY in 2020 to $2.4 The average organization’s ROI on privacy initiatives was around 1.9x November 11.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

DECEMBER 13, 2021

Programmatic digital OOH ad spend is expected to account for nearly 11% of all digital OOH ad spend in 2021, almost 5x what it was in 2019. Pushing programmatic while protecting user privacy. As 2022 quickly approaches, brands can no longer afford to put data privacy initiatives on the shelf. November 29. this year to reach $13.41

Multi-channel 78

Multi-channel Consumer Marketing Channel 78

CPC Strategy

MARCH 7, 2024

2024 retail media ad spend is forecasted to reach nearly $60B —continuing to grow at least 21% YoY through 2027—making “retail media the fastest growing ad spending channel in all of media.” With new tools like AMC Audiences , brands are more empowered to take direct action based on these omnichannel insights.

Blog 62

Blog Shipping Costs Omnichannel Apparel 62

ROI Revolution

MARCH 14, 2022

billion in 2019, US D2C ecommerce sales are projected to reach $151.2 With the deprecation of cookies on the horizon (more on that with trend #8), many brands are turning to social commerce as a way to alleviate attribution confusion by engaging with and converting consumers on a single channel and device. Direct to Consumer.

Marketing 78

Marketing eCommerce Social Media Shipping Costs 78

Ecommerce Platforms

JANUARY 27, 2023

In 2019 alone, organizations using chatbots saved $300,000 on average because chatbots can handle nearly 70% of chats from start to finish, meaning no one gets dragged away from their work. Shared Inbox It’s also worth considering how the prospective live chat software will integrate with your other support channels.

Live Chat 104

Live Chat Shipping Costs Multi-channel X-cart 104

ROI Revolution

JANUARY 5, 2022

For comparison, in 2019, ecommerce sales made up just 11.1% Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. billion in 2019. billion in 2019 but is only expected to hit $3.74 Ecommerce sales have grown 95% since June 2019 and 8.3%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. Target was not in the top 10 at all until 2019, when it accounted for 1.1%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MAY 6, 2021

In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. billion, up from just 50 billion in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Omnichannel retailers Kohl’s and Nordstrom Inc. of all U.S.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

APRIL 8, 2021

Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Omnichannel retailers Kohl’s and Nordstrom Inc. s revenue in 2020, up from 33% in 2019. 30% of online orders were picked up in-store compared to 10% in 2019. Online sales for Gap were up 54% in 2020 , while total sales declined 15.8%.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

Facebook and Google channels drove growth several times that of online stores. However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

increase over 2019 when ecommerce holiday sales capped at $19.6 Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Omnichannel retailers Kohl’s and Nordstrom Inc. s revenue in 2020, up from 33% in 2019. increase over 2019. billion in 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78