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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Detenber isn’t the retailer’s only recent hire as CEO Scott Williams, who took the helm in 2019, works to transform the business. Tying in the company’s online efforts with its stores is a key part of Detenber and Bundschuh’s efforts to create an omnichannel offering that appeals to the modern-day consumer.

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Top Ways Retailers Continue Evolving their Tech Stacks

Retail TouchPoints

Curbside pickup increased by more than 500% from the end of 2019 to August 2020. Offering omnichannel shopping experiences requires real-time updates and a tech stack that works together in the background to power each leg of the buyer’s journey. Tying Channels Together. Providing Various Payments Technologies.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

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IRCE 2019 Day 2 Recap

ROI Revolution

IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. As the CEO & Founder of Framebridge, Susan Tynan has learned tons of lessons on how to deliver great, focused customer experiences. One lesson was that business pressures always conspire against the customer.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

Try Omnisend free for 14 days and use marketing automation to create a better customer experience! Omnichannel Fashion Ecommerce. If the past few years have taught us anything, the omnichannel customer is here to stay. Luxury brand Net-a-Porter is one of the best fashion ecommerce sites using an omnichannel strategy.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Artificial intelligence (AI) is a critical component of successful digital and customer transformation. since the 2019 State of Marketing report. “It But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”.

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