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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

Today, we’ll recommend 10 strategies to consider for the 2021 holiday season, based on our experience working with dozens of online retailers over the past decade: 1. Update recommender widgets. 10 Conversion Rate Strategies to Test for the 2021 Holiday Season. Minimize abandoned carts. Implement a site code freeze.

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Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Inflow Insights

But in this post, we’ll reveal a brand that achieved a conversion lift above Norton and McAfee in our 2019 testing of trust badges. In other words, it’s important to display the trustmark on each webpage — including the homepage, any landing page, the shopping cart, and checkout. Test These Badges on Your Own Site.

eCommerce 104
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eCommerce Homepage Best Practices for Conversion Optimization

Inflow Insights

Author’s note: This post was originally published in 2019. When it comes to your eCommerce business, your homepage can make or break your conversion rate. We typically recommend clients test showing individual products before implementing it on their mobile homepages. We want to end that guessing game. On Mobile Homepages.

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Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2019 21 merchants do it, 4 don’t = Must Have. 2019: split!

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Bounce Rate and Cart Abandonment. What should your bounce rate and cart abandonment rates be?

PPC 162
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eCommerce Checkout Page Design: 10 Best Practices to Follow

Inflow Insights

Editor’s note: This article was originally published in 2019. For most websites, it’s their shopping cart and checkout page design and functionality that ultimately makes or breaks a customer’s purchase. So, how can you optimize your checkout process to make that sale and simultaneously increase your average order value (AOV)?

eCommerce 114
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Justuno Review: Intelligent Visitor Data (May 2019)

Ecommerce Platforms

Need an intelligent way to update your conversion strategies? Justuno is an advanced marketing solution that offers state-of-the-art intelligence on your customer's conversion journeys. Access to strategic recommendations. Features include: Exclusive AI-powered product recommendations engine. Justuno: Sales and Upselling.