With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery
Retail TouchPoints
OCTOBER 25, 2021
Research from Google indicates that this holiday season will be more omnichannel in nature than any before it, with 64% of consumers saying that they plan to shop both online and in-store. This follows on a huge bump in omnichannel fulfillment options spurred by the pandemic and ongoing product shortages.
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