Remove 2020 Remove Consumer Remove Multichannel Remove Omnichannel
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With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery

Retail TouchPoints

Research from Google indicates that this holiday season will be more omnichannel in nature than any before it, with 64% of consumers saying that they plan to shop both online and in-store. This follows on a huge bump in omnichannel fulfillment options spurred by the pandemic and ongoing product shortages.

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The Path of Today’s CPG Brands

Retail TouchPoints

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. The way consumers connect with brands and products has changed too.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. Omnichannel Fashion Ecommerce. If the past few years have taught us anything, the omnichannel customer is here to stay. Omnichannel marketing is only a few clicks away!

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Email, SMS, and push marketing statistics for ecommerce in 2022

Omnisend

34% of consumers who click on an automated email go on to purchase compared to 7% of campaign email clickers. SMS drove 106% more orders in 2021 than in 2020. Merchants sent 396% more promotional messages and nearly 699% more automated messages than in 2020. Automated messages generated 29.6% of email sends. YoY increase. .

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Tips for shipping success during the 2021 holiday season

Omnisend

A report conducted by ShipStation found that consumers are ready to shop more than they were the last holiday season , as effects from the pandemic linger. HSN included this callout in its 2020 holiday emails. Printing labels can be time-consuming. Create an omnichannel experience without increasing your workload.

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December 2019 Marketing News Recap

ROI Revolution

Published January 3, 2020. of internet users will have an Instagram account in 2020, with this number growing to 40.4% 75% of consumers aged 18-24 use Instagram, but that number declines from there , with 57% of 25-29 year-olds on the platform, 47% of 30-49 year-olds, 23% of 50-64 year-olds, and only 8% of those aged 65+.

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?