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Multichannel Selling: The Key to Success in eCommerce

Algopix

Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Multichannel Selling, the RIGHT way.

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With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery

Retail TouchPoints

Research from Google indicates that this holiday season will be more omnichannel in nature than any before it, with 64% of consumers saying that they plan to shop both online and in-store. This follows on a huge bump in omnichannel fulfillment options spurred by the pandemic and ongoing product shortages.

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The Path of Today’s CPG Brands

Retail TouchPoints

And when consumers do physically visit stores they are often comparing prices in real time on their phones, making multichannel selling for CPGs an absolute must. In 2020, Edgewell (maker of Schick razors) was set to acquire DTC shaving brand Harry’s for $1.37 The way consumers connect with brands and products has changed too.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

Omnichannel Fashion Ecommerce. If the past few years have taught us anything, the omnichannel customer is here to stay. Omnichannel marketing , as opposed to multichannel marketing, places your customer at the heart of your marketing strategy and personalizes their experience. Try Omnisend free for 14 days!

Fashion 148
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Webinar: Kearney Supply Chain Expert Identifies 5 Key Resiliency Challenges

Retail TouchPoints

They were able to digitize and visualize their entire global supply network very quickly, so they had the ability in February 2020 to address strong supplier requirements coming out of China that kept changing. Three Strikes and Customers are Out (of Your Store). The stakes involved in crisis-proofing supply chains are high.

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Retail industry’s annual tech investment gap could top £22bn, creating an innovation vacuum that risks sector health and business survival, warns the Retail Think Tank

365 Retail

The RTT whitepaper – ‘ Change Or Fail: Why Innovation Is The Business Survival Issue Retailers Can’t Ignore ’ – suggests omnichannel retailers should be spending between 4-8% of their revenue on technology per annum. However, currently most retailers only spend between 1.5-3%,

Retail 59
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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?