article thumbnail

Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. in June 2020, which is significantly more than its April 2020 projection of a 3% decline. Challenge 2: Consumer Confidence — Slow to Recover. However, IMF projects a 5.4%

Retail 279
article thumbnail

AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Now, the company has more time to focus on critical areas and plans for growth instead of managing tedious details of its multichannel campaigns. . “If

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Enter Chat Commerce: Tips for Implementing the Newest Form of Consumer Engagement

Retail TouchPoints

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 266
article thumbnail

AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Now, the company has more time to focus on critical areas and plans for growth instead of managing tedious details of its multichannel campaigns. . “If

article thumbnail

Year in Review: The Most-Watched Webinars of 2020

ChannelAdvisor

So far, we’ve compiled the top five blog posts of 2020 and shared the year’s most-clicked resources. If you missed any of the webinars this year or want to take a second look to get prepared for the year ahead, here are the top five webinars of 2020: #5: [Adweek] Your Customers are Everywhere: Will Your Brand Be There to Meet Them?

Webinar 96
article thumbnail

2020 Paid Search Trends & Insights

ROI Revolution

Published February 28, 2020. In 2020, it will be more important than ever to optimize your feed data with optimized content and improve Merchant Center data quality to get the most out of every placement you may be eligible for. Multichannel Is Mandatory. billion in ad revenue this year ( source ). Get Smart [Shopping].

article thumbnail

With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery

Retail TouchPoints

Research from Google indicates that this holiday season will be more omnichannel in nature than any before it, with 64% of consumers saying that they plan to shop both online and in-store. This follows on a huge bump in omnichannel fulfillment options spurred by the pandemic and ongoing product shortages.