Inflow Insights

APRIL 3, 2020

Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

APRIL 12, 2022

With all of the uncertainty that came at the beginning of the pandemic in early 2020, paid search ad spend declined significantly as brands and retailers reduced their budgets. Paid advertising spend on Google was up 14% year-over-year in February 2020, but in March 2020, growth dropped to just 4%. After growing just 5.9%

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

MAY 20, 2020

Published May 20, 2020. If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. It’s an answer that many advertisers would like to know! in a matter of two weeks.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

MAY 4, 2020

Published May 4, 2020. It feels like the entire marketing ecosystem is changing right before our very eyes. Consumer buying behavior essentially changed overnight. This comes at a time when consumers already expect fast shipping more than ever before, especially from ecommerce giants like Amazon, Walmart, and Target.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

DECEMBER 3, 2020

Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. Consumers still spent a record $10.8 billion on Cyber Monday 2020, making it shatter previous online shopping records. Consumers still spent a record $10.8

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

OCTOBER 1, 2020

Published March 12, 2020. Last updated October 1, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2020

Published March 12, 2020. Last updated November 4, 2020. Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. million social media users in 2020, and that number is expected to grow to 226 million by 2024. However, the number of social media users has grown a modest 3.3%

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

SEPTEMBER 9, 2020

Published March 12, 2020. Last updated September 9, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

AUGUST 4, 2020

Published March 12, 2020. Last updated August 4, 2020. billion in revenue in Q2 2020. The ecommerce giant’s Q2 2020 numbers actually ended up totaling $88.9 Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 7/29 update. What does all this mean?

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JULY 2, 2020

Published March 12, 2020. Last updated July 2, 2020. Most respondents expect moderate to major impacts through the end of 2020, with one-third still expecting to see impacts into next year. 2020 Ecommerce Paid Search. The journey to a new normal will be a slow one. 6/30 update. The truth is, you probably can’t.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

AUGUST 5, 2021

Published March 12, 2020. Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Published March 12, 2020. Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025!

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

Published March 12, 2020. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Fewer new brick-and-mortar locations opened in 2020 than the past 3 years ( Practical Ecommerce ). billion in 2020, up from $62.2B Last updated March 2, 2021. to reach $9.92

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JUNE 1, 2021

Published March 12, 2020. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. in 2020 and are expected to surge another 28.8%

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Published March 12, 2020. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. billion in 2020, with each US household spending nearly $8001. June 22 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

Published March 12, 2020. growth over 2020. Where 2020 was ecommerce’s year to shine, nonecommerce sales took the crown last year. in 2020, in-person sales grew 15.4% Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. After declining 0.2%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Published March 12, 2020. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. billion, a slight uptick from March 2020’s forecast of $72.7 Paid search ad spend will grow 24.0%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 2, 2020

Published March 12, 2020. Last updated June 2, 2020. According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. And the stock market has become increasingly volatile. A replay of that webinar is available now ! 5/26 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

JANUARY 5, 2021

Published March 12, 2020. Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. As consumers continue to be concerned about the pandemic and social distancing protocols, they’re growing more and more to dislike standing in checkout lines.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

NOVEMBER 4, 2021

Published March 12, 2020. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

APRIL 8, 2021

Published March 12, 2020. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Casual apparel brands thrived in 2020 with consumers spending more time at home. Paid search + the pandemic.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

Published March 12, 2020. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Latest stats: Consumer electronics + COVID-19. Updated October 7, 2021. to hit $14.93

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Published March 12, 2020. Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. to approach $53 million in 2020 – an unprecedented $6.6 Updated September 2, 2021. September 2.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

FEBRUARY 2, 2021

Published March 12, 2020. Delivery and pickup surged 300% for Walmart in 2020 due to the pandemic, and these robot test sites are the start of a new kind of curbside pickup. 2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ).

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68