article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. YoY in Q1 2020, followed by 21.7% billion.

PPC 78
article thumbnail

22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Advertiser confidence fell as the pandemic stretched to June 2020. If you’re bothered about eCommerce’s future and how all that’s happening in 2020 will influence your industry and market, this report will help you make sense of it. Key Takeaways: Ecommerce Digital Marketing Trends in 2020. Table of contents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

article thumbnail

How a Great Plan Can Prepare You for the Worst

Omnisend

I remember that day in March 2020 vividly. As ThoughtShift Marketing Leader, we’d come up with a plan to specialize in the travel sector. We simply wanted to add travel to our e-commerce experience. Strategies that needed SEO, PPC, and paid social. Helen Trendell: COVID had an immediate impact on ThoughtShift.

article thumbnail

How a Great Plan Can Prepare You for the Worst

Omnisend

I remember that day in March 2020 vividly. As ThoughtShift Marketing Leader, we’d come up with a plan to specialize in the travel sector. We simply wanted to add travel to our e-commerce experience. Strategies that needed SEO, PPC, and paid social. Helen Trendell: COVID had an immediate impact on ThoughtShift.

article thumbnail

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Users from Mar 1 – Mar 22 in 2020 vs. the same period in 2019, showing more traffic in 2020. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend. In the immediate aftermath of the U.S.’s Baby Products.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. billion on Cyber Monday 2020, making it shatter previous online shopping records. For the first time ever, more than a quarter of holiday sales will occur online in 2020.

eCommerce 156