Post-Pandemic Travel: Consumers Seek Variety And Adventure Within Safe Circles
Forrester eCommerce
JUNE 30, 2021
Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience.
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