As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital
Retail TouchPoints
AUGUST 18, 2022
As younger consumers gain greater spending power, once notoriously inaccessible brands are now expanding from exclusive boutiques into virtual worlds and experiences. billion , which is a 28% increase compared to the same period in 2021. Customers’ cryptocurrency wallets are accessible simply by scanning a QR code.
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