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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

As younger consumers gain greater spending power, once notoriously inaccessible brands are now expanding from exclusive boutiques into virtual worlds and experiences. billion , which is a 28% increase compared to the same period in 2021. Customers’ cryptocurrency wallets are accessible simply by scanning a QR code.

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Why 2022 Will Be a Big Coming Out Party for NFTs

Retail TouchPoints

Mike Winkelmann’s digital art project EVERYDAYs sold for a record-setting $69 million in March 2021. Indeed, 2021 brought a flurry of NFT drops by artists, followed by collections from sports teams along with generative collections like Bored Ape Yacht Club and more. As a result, more consumers will start to understand what NFTs are.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. Curious about how consumer attitudes and behaviors are evolving? Wondering whether BNPL, cryptocurrencies and NFTs will have staying power or are passing fads? What consumers really want from brands and retailers. 17 from 12 to 12:30 p.m.

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Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

Retail TouchPoints

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Tommy Hilfiger.

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Online Retail in 2021: How to Create an Excellent eCommerce Experience

Korona

Prior to the internet, consumers, of course, had to purchase personal goods from departments, warehouses, discounts, pop-up shops, and other brick and mortar stores. Customer experience can be measured by the responses during every stage of the consumer’s experience, including the prepurchase, consumption, and post-purchase stages.

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The Metaverse: Real Estate of the future?

365 Retail

In the metaverse, a purchase is recorded on the blockchain and the Non-fungible token (NFT) is transferred to the buyer’s digital wallet, where cryptocurrency is stored. Metajuku takes inspiration from Tokyo’s Harajuku shopping district and is a popular destination for consumers in the Decentraland metaverse.

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