Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
Retail TouchPoints
SEPTEMBER 20, 2022
A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social.
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